Evening Primrose Oil

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

10.5%

Market size, estimated

$2.1Ma year

Peak month

April1.2× the quietest month

Top search term

evening primrose oil491K searches a year

Listings sell for $16.66 on average, from $6.78 to $37.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $16.66 that is $100K to $133K a year per listing.

Average price

$16.66inside the $15 to $100 sweet spot

Price range

$6.78–$37.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$100K–$133K

Returns

0.1%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #49 within Evening Primrose. It carries 5,627 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#49in Evening Primrose

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

5,627per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

83 months