Is evening primrose oil profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (63/100).

How competitive is the evening primrose oil niche?

16 brands and 573 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in evening primrose oil?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for evening primrose oil peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the evening primrose oil niche?

Listings span $6.78–$37.64; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 5,627 reviews — the moat a new listing must climb.

evening primrose oil

Launch it

A $2.1M/yr market growing +6.6% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$2.1M

$2.1M/yr · 1.2M searches

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.66

avg listing price — sweet spot $15–$100

Price range

Good$6.78–$37.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,626.89

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, evening primrose oil is a $2.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

evening primrose oil market data

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: $2.1M–$2.5M; units × avg price
Conversion rate: 10.5%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.4%
Avg brand age: 83 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

573

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

31%

Nature's Bounty31%
Sports Research12%
Nutricost8%
Cliganic7%
Solgar6%
LILIVITE ORGANICS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top evening primrose oil search terms

evening primrose oil491K/yr +14.2%10.7% conv.
evening primrose oil for women229K/yr -7.5%9.3% conv.
primrose oil132K/yr +13.7%8.5% conv.
evening primrose75K/yr +13.3%7.6% conv.
evening primrose oil capsules64K/yr -17.8%8.5% conv.
primrose oil capsules55K/yr -16.9%8.0% conv.
primrose34K/yr +5.6%3.1% conv.
primrose oil for pregnancy27K/yr +4.9%7.3% conv.
aceite de onagra20K/yr +4.1%2.0% conv.
evening primrose oil organic15K/yr +29.7%8.1% conv.

All search terms

Top evening primrose oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Primrose Oil 1000mg Promotes Womens Health Herbal Supplement Gluten Free 60 Rapid release Softgels

Nature's Bounty$8.234.6★9,894 rev

Sports Research Evening Primrose Supplement from Cold Pressed Oil - Softgels for Womens Health & Skin Health - Gluten Free & Non-GMO GLA - High Potency 1300mg 120 Count

Sports Research$20.444.6★34,557 rev

Nutricost Evening Primrose Oil 1 300mg 120 Softgels Cold Pressed

Nutricost$17.614.6★4,747 rev

Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)

Cliganic$9.894.7★353 rev

Solgar Evening Primrose Oil 1300 mg 60 Softgels - Promotes Healthy Skin - Nutritional Support for Women - Non-GMO Gluten Free Dairy Free - 60 Servings

Solgar$11.824.7★3,307 rev

Newest

by launch date

LILIVITE Evening Primrose Oil Cold Pressed Unrefined USA Grown 4 fl oz

LILIVITE ORGANICS$12.6133 rev

7mo ago

Mountain Meadow Herbs Evening Primrose Oil 1 000mg Omega-6 Fatty Acids for Womens Health Supports Clear Skin & Hormonal Balance Gluten-Free Easy-to-Take Softgels (30 Count)

Mountain Meadow Herbs$14.0197 rev

2y ago

Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)

Cliganic$9.89353 rev

3y ago

PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care

PURA D'OR$14.19863 rev

6y ago

OmniBiotics Organic Evening Primrose Oil for Women Clinical Strength 1500mg per Capsule 10% GLA Cold-Pressed Non-GMO Hormone Balance for Women 120 Vegan Softgel Capsules

OmniBiotics$37.642,023 rev

6y ago

What buyers say about evening primrose oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality”

Menstrual Issues8%

“Great for menopause. Hot flashes, etc”

Value For Money6%

“I think the brand is great and affordable”

Vitamin5%

“Good supplement from a,great brand”

Hormonal Balance5%

“The hormonal acne has gone down quite a bit so I am definitely gonna keep this in my rotation”

Smell4%

“almost fragrance-free”

Efficiency4%

“Works Great”

Ease Of Chewing/Swallowing4%

“I never have issues swallowing pills”

Oily/Greasy3%

“without any greasy residue”

Absorbency3%

“Absorbs well”

What buyers complain about

Smell9%

“Has no scent at all”

Size-Overall7%

“Capsules are too large”

Value For Money6%

“it usually costs more”

Functionality-Overall6%

“Didnt work for me”

Taste-Overall5%

“No taste-large”

Ease Of Chewing/Swallowing5%

“hurt my throat swallowing them”

Side Effects4%

“I took these and it gave me a massive headache, blood vision, loss of peripheral vision and really freaked me out really badly”

Dosage4%

“This one was a waste of my money no mater how many I took in a day it did not work”

Quality-Overall3%

“not good quality”

Durability3%

“After a week of taking it I started breaking out every where my face my body”

Top return reasons

Smell23%

Advertised Vs Actual Product19%

Oily/Greasy18%

Leak-Proof14%

Functionality-Overall6%

Product Condition4%

Defective Material/Parts3%

Material Quality3%

Size-Overall3%

Value For Money3%

Common questions

Is evening primrose oil profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (63/100).
How competitive is the evening primrose oil niche?: 16 brands and 573 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in evening primrose oil?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for evening primrose oil peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the evening primrose oil niche?: Listings span $6.78–$37.64; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 5,627 reviews — the moat a new listing must climb.