Is eufy scale profitable to sell on Amazon United States?

The niche generates $6.0M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (48/100).

How competitive is the eufy scale niche?

6 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in eufy scale?

Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Value For Money. The return rate is 4.2%.

What does it cost to enter the eufy scale niche?

Listings span $27.17–$448.63; the average listing price is $144.69 (sweet spot $15–$100). The average incumbent carries 40,253 reviews — the moat a new listing must climb.

eufy scale

Skip it

A deep review moat (40,253 avg reviews) — this niche doesn't clear our bar today.

Market size

Incredible$6.0M

$6.0M/yr · 695K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good$144.69

avg listing price — sweet spot $15–$100

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Price range

Bad$27.17–$448.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Review moat

Bad40,252.83

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, eufy scale is a $6.0M/yr Amazon United States market (695K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eufy scale market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $5.8M–$7.2M; units × avg price
Conversion rate: 6.0%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.5%
Avg brand age: 49 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Withings57%
WYZE SCALE18%
WYZE12%
Etekcity5%
RENPHO5%
WyzeCam2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 32 weeks — +15.8% search growth over the last 90 days.

Open Trend

Top eufy scale search terms

withings body smart scale207K/yr +37.6%6.0% conv.
withings scale107K/yr +14.0%3.6% conv.
wyze scale111K/yr -7.3%6.7% conv.
wyze scale x58K/yr +32.6%8.1% conv.
eufy scale37K/yr -5.2%1.0% conv.
eufy smart scale p2 pro25K/yr -3.9%1.2% conv.
withings body smart20K/yr +62.3%6.0% conv.
wyze smart scale17K/yr +41.9%5.7% conv.
eufy smart scale28K/yr -18.3%1.3% conv.
wyze scale ultra26K/yr -34.4%6.6% conv.

All search terms

Top eufy scale products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale

Withings$108.574.3★39,535 rev

Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)

WYZE SCALE$48.194.6★25,739 rev

Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | Sync with Health Apps | for People Baby & Pet 400 lbs (Black)

WYZE$38.084.4★1,327 rev

Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black

WYZE SCALE$113.314.3★390 rev

Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black

Etekcity$72.644.7★348,509 rev

Newest

by launch date

RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue

RENPHO$191.1210,100 rev

9mo ago

Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black

WYZE SCALE$113.31390 rev

1y ago

Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)

WYZE SCALE$48.1925,739 rev

1y ago

WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black

Withings$341.658,902 rev

2y ago

WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage

Withings$448.63772 rev

2y ago

What buyers say about eufy scale

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Easy to use with accurate results”

Accuracy-Overall12%

“Accurate and easy to use”

Health Monitoring10%

“Great tool for health goals”

Value For Money9%

“Well worth it”

Quality-Overall7%

“Premium quality”

Assembly/Installation7%

“Setup was quick”

Advertised Vs Actual Product5%

“As advertised”

Efficiency4%

“Works perfectly”

Connectivity-Overall4%

“the connecting is good”

Design-Overall3%

“appears well built”

What buyers complain about

Measurement/Reading Accuracy21%

“Was not weighing correctly”

Durability9%

“It broke really quickly”

Value For Money7%

“no recommended for the price”

Software/Application7%

“the app says Error”

Functionality-Overall6%

“But it just didn't work well for me”

Accuracy-Overall6%

“therefore gives inaccurate readings”

Connectivity-Overall6%

“Connection often fails”

Ease Of Use5%

“Not user friendly”

Quality-Overall4%

“Poor quality”

Advertised Vs Actual Product3%

“not as described”

Top return reasons

Measurement/Reading Accuracy29%

Functionality-Overall13%

Value For Money9%

Advertised Vs Actual Product9%

Connectivity-Overall9%

Software/Application5%

Accuracy-Overall4%

Ease Of Use2%

Compatibility-Overall2%

Product Condition2%

Common questions

Is eufy scale profitable to sell on Amazon United States?: The niche generates $6.0M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (48/100).
How competitive is the eufy scale niche?: 6 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in eufy scale?: Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Value For Money. The return rate is 4.2%.
What does it cost to enter the eufy scale niche?: Listings span $27.17–$448.63; the average listing price is $144.69 (sweet spot $15–$100). The average incumbent carries 40,253 reviews — the moat a new listing must climb.