Is eucalyptus candles profitable to sell on Amazon United States?

The niche generates $272K/yr across 35 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the eucalyptus candles niche?

24 brands and 493 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in eucalyptus candles?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.0%.

When does demand for eucalyptus candles peak?

Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the eucalyptus candles niche?

Listings span $8.58–$40.16; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 3,594 reviews — the moat a new listing must climb.

eucalyptus candles

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.86

avg listing price — sweet spot $15–$100

Price range

Great$8.58–$40.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$272K

$272K/yr · 239K searches

Review moat

Okay3,594.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, eucalyptus candles is a $272K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

eucalyptus candles market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $337K–$422K; units × avg price
Conversion rate: 6.8%
Avg BSR: #155
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 14.3%
Avg brand age: 46 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

493

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

47%

Top 20: 86%

Open market

32%

Bath & Body Works16%
Chesapeake Bay Candle14%
M&SENSE13%
GOPAS10%
Village Candle9%
Molensun6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top eucalyptus candles search terms

eucalyptus candle182K/yr -13.1%6.8% conv.
eucalyptus candles20K/yr -16.1%5.4% conv.
candle eucalyptus9K/yr -7.8%7.6% conv.
eucalyptus candles clearance8K/yr -44.8%4.4% conv.
candles eucalyptus7K/yr -13.1%6.2% conv.
eucalyptus scented candles3K/yr -20.7%5.0% conv.
eucalyptus rain candle3K/yr -8.9%0.5% conv.
yankee candle eucalyptus3K/yr -35.3%4.3% conv.
eucalyptus candles aromatherapy3K/yr -45.3%3.3% conv.

All search terms

Top eucalyptus candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Eucalyptus Spearmint 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend

Bath & Body Works$23.204.6★5,765 rev

Eucalyptus & Mint Candles for Home Scented 20 Hours Burn Soy Candle Gift for Women Stress Relief Meditation Yoga Relaxing Natural Soy Wax for Men and Women 4oz

GOPAS$11.993.6★237 rev

Village Candle Eucalyptus Mint Large Glass Apothecary Jar Scented Candle 21.25 oz Green

Village Candle$17.854.5★4,282 rev

Chesapeake Bay Candle Scented Candle Awaken + Invigorate (Lemongrass Eucalyptus) Coffee Table

Chesapeake Bay Candle$14.474.5★45,591 rev

Chesapeake Bay Candle PT40886 Scented Candle Awaken + Invigorate (Lemongrass Eucalyptus) Medium Green Home Dcor

Chesapeake Bay Candle$11.894.5★45,591 rev

Newest

by launch date

M&SENSE Eucalyptus Soy Candle 8.1oz Gilded Glass Spa Calming Aromatherapy

M&SENSE$13.504 rev

4mo ago

Mint Eucalyptus Odor Eliminating Candles | Eliminates 95% of Pet Smoke Food and Other Smells Quickly 7 oz Soy Candle for Home Scented - Air Freshing Scented Candles Gifts for Women Men

Aredenua$18.71379 rev

6mo ago

Mint Eucalyptus Candles Mint Eucalyptus Scented Candle Mothers Day Candle Gifts for Women Soy Candles for Home Scented 7oz 50 Hours Burn

DL DREAMY DEWLA$9.593,311 rev

7mo ago

Eucalyptus & Mint Candles for Home Scented 20 Hours Burn Soy Candle Gift for Women Stress Relief Meditation Yoga Relaxing Natural Soy Wax for Men and Women 4oz

GOPAS$11.99237 rev

1y ago

M&SENSE Natural Soy Candle| Eucalyptus Mint | 5.3 oz | Mini Spring Scented Candles for Relaxation Meditation Home Dcor | for Bedroom Office Party Small

M&SENSE$10.4248 rev

1y ago

What buyers say about eucalyptus candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Amazing smell”

Quality-Overall5%

“Quality candle”

Brightness/Shine/Glow4%

“Great candles”

Value For Money4%

“Great Value”

Gifting Purpose4%

“Great for gift giving”

Durability2%

“Long lasting”

Design-Overall1%

“Good quality design”

Fire Resistance1%

“they burn nicely”

Color1%

“the color went with my decor perfectly”

Advertised Vs Actual Product1%

“Works as advertised”

What buyers complain about

Smell62%

“Very strong smell”

Size-Overall6%

“Its larger than expected”

Value For Money5%

“Overpriced”

Strength3%

“Not strong enough”

Durability2%

“runs out very quickly”

Advertised Vs Actual Product2%

“False advertising”

Quality-Overall2%

“Obviously they need better quality control”

Allergies1%

“I have allergies”

Flammable1%

“cause a fire”

Pest/Insect Control1%

“Not only does it not repel the phorid flies”

Top return reasons

Smell72%

Size-Overall10%

Advertised Vs Actual Product7%

Value For Money3%

Defective Material/Parts2%

Product Condition1%

Functionality-Overall1%