Eucalyptus Air Freshener

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

9.5%

Market size, estimated

$101Ka year

Peak month

December1.4× the quietest month

Top search term

oopsie poopsie toilet spray30K searches a year

Listings sell for $14.41 on average, from $5.64 to $39.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.41 that is $1K to $4K a year per listing.

Average price

$14.41under the $15 to $100 sweet spot

Price range

$5.64–$39.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #267 within Air Fresheners. It carries 11,850 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

91%

Out of stock, average day

14.1%

Average rank

#267in Air Fresheners

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

11,850per listing

Listings tracked

45

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months