Is etekcity scale profitable to sell on Amazon United States?

The niche generates $649K/yr across 11 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (43/100).

How competitive is the etekcity scale niche?

2 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in etekcity scale?

Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.7%.

When does demand for etekcity scale peak?

Demand peaks in Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the etekcity scale niche?

Listings span $11.83–$72.64; the average listing price is $31.47 (sweet spot $15–$100). The average incumbent carries 182,434 reviews — the moat a new listing must climb.

etekcity scale

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$31.47

avg listing price — sweet spot $15–$100

Price range

Great$11.83–$72.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$649K

$649K/yr · 289K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad182,434

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, etekcity scale is a $649K/yr Amazon United States market (289K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

etekcity scale market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $629K–$787K; units × avg price
Conversion rate: 7.1%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.6%
Avg brand age: 41 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Etekcity98%
MrOwner2%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -5.6% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.7×

Open Trend

Top etekcity scale search terms

etekcity smart scale168K/yr -3.7%8.7% conv.
etekcity scale69K/yr -8.8%6.0% conv.
etekcity46K/yr -7.2%2.8% conv.
etekcity scale for body weight5K/yr -9.4%12.2% conv.

All search terms

Top etekcity scale products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Etekcity Smart Food Kitchen Scale with Nutritional Calculator Free App with 19 Nutrients Tracking Calorie Marco Digital grams and ounces for weight loss Premium Stainless Steel 11lb

Etekcity$37.164.6★175,453 rev

Etekcity Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Weighing Scale with BMI Body Fat Muscle Mass Accurate Bluetooth Home User Health Equipment Sync Apps LED Tempered glass

Etekcity$20.954.7★140,092 rev

Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black

Etekcity$72.644.7★348,509 rev

Etekcity Smart Scale for Body Weight Digital Bathroom Weighing Machine Fat Percentage BMI Muscle Accurate Composition Analyzer People Bluetooth Electronic Measurement Tool 400lb

Etekcity$25.514.7★140,092 rev

Etekcity Upgraded Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Scale with BMI Body Fat Muscle Mass 13 Metrics with a Large Display Support Offline Mode and Apps Connection

Etekcity$37.594.7★140,092 rev

Newest

by launch date

MrOwner Smart Food Kitchen Scale with Nutritional Calculator Free App with 19 Nutrients Tracking Calorie Marco Digital Weight Grams and Ounces for Weight Loss Premium Stainless Steel 22lb

MrOwner$38.91182 rev

1y ago

Etekcity Upgraded Smart Scale for Body Weight FSA&HSA Eligible Bathroom Digital Scale with BMI Body Fat Muscle Mass 13 Metrics with a Large Display Support Offline Mode and Apps Connection

Etekcity$37.59140,092 rev

1y ago

Etekcity Scale for Body Weight Digital Bathroom Scales for People Most Accurate to 0.05lb Bright LED Display & Large Clear Numbers Upgraded Quality for the Elderly Safe Home Use 400 lbs

Etekcity$31.4814,430 rev

3y ago

Etekcity FSA&HSA Eligible Smart Scale for Body Weight Fat Digital Weighing Machine for Accurate BMI Muscle Mass Composition Apple Health Compatible Fitness Equipment TFT Tempered Glass Black

Etekcity$72.64348,509 rev

4y ago

Etekcity 22lb Food Kitchen Scale USB Rechargeable IPX6 Waterproof

Etekcity$29.44175,453 rev

4y ago

What buyers say about etekcity scale

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to read”

Accuracy-Overall14%

“Accuracy is good”

Value For Money11%

“Great Buy”

Quality-Overall11%

“The build quality is impressive”

Health Monitoring6%

“Great way to keep track of your health”

Advertised Vs Actual Product5%

“As described”

Efficiency4%

“Works Well”

Design-Overall3%

“Attractive design”

Weight Loss3%

“Perfect for my weight loss”

Size-Overall3%

“Liked the size”

What buyers complain about

Measurement/Reading Accuracy21%

“Poor accuracy”

Durability12%

“Didn't last”

Accuracy-Overall8%

“NOT ACCURATE”

Battery Life5%

“Always runs out of battery”

Functionality-Overall5%

“Didn't work for me”

Quality-Overall4%

“Poor quality control”

Size-Overall4%

“This scale is so small”

Ease Of Use3%

“Not user friendly”

Connectivity-Overall3%

“does not fully connect”

Software/Application3%

“poor app”

Top return reasons

Measurement/Reading Accuracy25%

Size-Overall18%

Functionality-Overall13%

Value For Money8%

Advertised Vs Actual Product7%

Connectivity-Overall4%

Accuracy-Overall3%

Display-Overall3%

Ease Of Use2%

Software/Application2%

Common questions

Is etekcity scale profitable to sell on Amazon United States?: The niche generates $649K/yr across 11 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (43/100).
How competitive is the etekcity scale niche?: 2 brands and 15 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in etekcity scale?: Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.7%.
When does demand for etekcity scale peak?: Demand peaks in Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the etekcity scale niche?: Listings span $11.83–$72.64; the average listing price is $31.47 (sweet spot $15–$100). The average incumbent carries 182,434 reviews — the moat a new listing must climb.