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Etekcity Scale

Fail

The top 5 brands take 100% of clicks, so Etekcity Scale is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$649K/yr289K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
76%top-5 click share · 2 brands · 15 sellers

Flapen Score

Etekcity Scale against its category

The dotted line is the Health & Household average. Past it, Etekcity Scale is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Etekcity Scale market on Amazon at a glance

Shoppers on Amazon United States searched for Etekcity Scale 289K times last year and spent an estimated $649K. All 2 brands take every click. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $649K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
7.1%
Market size, estimated
$649Ka year
Peak month
June1.7× the quietest month
Top search term
etekcity smart scale168K searches a year

02 · Price

A sale here is worth $31.47.

Listings sell for $31.47 on average, from $11.83 to $72.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $31.47 that is $47K to $63K a year per listing.

Average price
$31.47inside the $15 to $100 sweet spot
Price range
$11.83–$72.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$47K–$63K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #13 within Health Monitors. It carries 182,434 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#13in Health Monitors
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
182,434per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Etekcity Scale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Etekcity Scale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Etekcity Scale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • etekcity smart scale168K/yr
  • etekcity scale69K/yr
  • etekcity46K/yr
  • etekcity scale for body weight5K/yr

Reviews and returns

What reviews say buyers love and hate about Etekcity Scale

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Measurement/Reading Accuracy”
1.7%of orders come back
“Poor accuracy”
A buyer, on “Measurement/Reading Accuracy”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Etekcity Scale questions

Answered from the same tracked data.