Essential Toothpaste

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

12.2%

Market size, estimated

$162Ka year

Top search term

dant kanti toothpaste16K searches a year

Listings sell for $15.63 on average, from $6.28 to $29.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $15.63 that is $8K to $12K a year per listing.

Average price

$15.63inside the $15 to $100 sweet spot

Price range

$6.28–$29.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.4%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #671 within Toothpaste. It carries 2,926 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#671in Toothpaste

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,926per listing

Listings tracked

15

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months