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Essential Oils for Pain Relief

Fail

The top 5 brands take 100% of clicks, so Essential Oils for Pain Relief is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$42K/yr12K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
76%top-5 click share · 4 brands · 6 sellers

Flapen Score

Essential Oils for Pain Relief against its category

The dotted line is the Health & Household average. Past it, Essential Oils for Pain Relief is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essential Oils for Pain Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Essential Oils for Pain Relief 12K times last year and spent an estimated $42K. All 4 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
7.8%
Market size, estimated
$42Ka year
Peak month
September2.0× the quietest month
Top search term
panaway essential oil young living7K searches a year

02 · Price

A sale here is worth $42.76.

Listings sell for $42.76 on average, from $8.66 to $132.87. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $42.76 that is $0 to $4K a year per listing.

Average price
$42.76inside the $15 to $100 sweet spot
Price range
$8.66–$132.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #906 within Aromatherapy. It carries 942 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
6.4%
Average rank
#906in Aromatherapy
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
942per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Essential Oils for Pain Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 28%
  • Brand 37%
  • Brand 44%

Demand

Essential Oils for Pain Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Essential Oils for Pain Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panaway essential oil young living7K/yr
  • panaway3K/yr
  • panaway oil essential oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Essential Oils for Pain Relief

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
31%of negative reviews mention “Value For Money”
0.5%of orders come back
“Way overpriced”
A buyer, on “Value For Money”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Essential Oils for Pain Relief questions

Answered from the same tracked data.