Essential Oils for Laundry

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months

447K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

6.3%

Market size, estimated

$336Ka year

Peak month

January1.4× the quietest month

Top search term

essential oils for laundry113K searches a year

Listings sell for $11.85 on average, from $7.18 to $18.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $11.85 that is $9K to $12K a year per listing.

Average price

$11.85under the $15 to $100 sweet spot

Price range

$7.18–$18.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #35 within Aromatherapy. It carries 15,575 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

2.8%

Average rank

#35in Aromatherapy

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

15,575per listing

Listings tracked

30

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months