Essential Oils

Shoppers searched for this 13.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months

13.1M

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

4.8%

Market size, estimated

$8.9Ma year

Peak month

December1.8× the quietest month

Top search term

essential oils6.3M searches a year

Listings sell for $14.12 on average, from $5.75 to $36.98. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $14.12 that is $282K to $353K a year per listing.

Average price

$14.12under the $15 to $100 sweet spot

Price range

$5.75–$36.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

20,000–25,000

Revenue per listing a year

$282K–$353K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #12 within Aromatherapy. It carries 17,792 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#12in Aromatherapy

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

17,792per listing

Listings tracked

39

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

62 months