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Essential Oil Spray

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 92% of clicks, so Essential Oil Spray is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$154K/yr253K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
31%top-5 click share · 16 brands · 737 sellers

Flapen Score

Essential Oil Spray against its category

The dotted line is the Health & Household average. Past it, Essential Oil Spray is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essential Oil Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Essential Oil Spray 253K times last year and spent an estimated $154K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
5.0%
Market size, estimated
$154Ka year
Peak month
December2.3× the quietest month
Top search term
aura cacia essential oil78K searches a year

02 · Price

A sale here is worth $12.27.

Listings sell for $12.27 on average, from $4.32 to $30.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.27 that is $1K to $3K a year per listing.

Average price
$12.27under the $15 to $100 sweet spot
Price range
$4.32–$30.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #826 within Aromatherapy. It carries 2,405 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
0.1%
Average rank
#826in Aromatherapy
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,405per listing
Listings tracked
64

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Essential Oil Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

737

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

31%

Top 20: 65%

Open market

6%

  • Brand 174%
  • Brand 210%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 6%)

Demand

Essential Oil Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Essential Oil Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aura cacia essential oil78K/yr
  • aura cacia49K/yr
  • essential oil spray41K/yr
  • aromatherapy spray17K/yr
  • aura cacia room spray12K/yr
  • essential oil body spray11K/yr
  • essential oils spray7K/yr
  • aura cacia essential oils7K/yr
  • essential oil mist5K/yr
  • spa room spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Essential Oil Spray

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.5%of orders come back
“Strong Odor”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Essential Oil Spray questions

Answered from the same tracked data.