Essential Oil Roller

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

4.1%

Market size, estimated

$131Ka year

Peak month

December2.6× the quietest month

Top search term

essential oil roller65K searches a year

Listings sell for $13.23 on average, from $5.59 to $30.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.23 that is $3K to $7K a year per listing.

Average price

$13.23under the $15 to $100 sweet spot

Price range

$5.59–$30.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #165 within Aromatherapy. It carries 2,590 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

14.5%

Average rank

#165in Aromatherapy

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,590per listing

Listings tracked

30

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months