Essential Oil Plug in Wall Diffuser

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

4.0%

Market size, estimated

$1.1Ma year

Peak month

June2.4× the quietest month

Top search term

drift home diffuser694K searches a year

Listings sell for $22.47 on average, from $7.98 to $34.87. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $22.47 that is $90K to $112K a year per listing.

Average price

$22.47inside the $15 to $100 sweet spot

Price range

$7.98–$34.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$90K–$112K

Returns

0.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Aromatherapy. It carries 3,873 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Aromatherapy

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

3,873per listing

Listings tracked

8

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months