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Essential Oil Bug Repellent

Maybe

Search demand grew +456.0% this quarter. But shoppers spend an estimated $44K a year here, so Essential Oil Bug Repellent is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$44K/yr44K searches / yr
90-day growth
+456.0%search demand this quarter
Competition
57%top-5 click share · 20 brands · 582 sellers

Flapen Score

Essential Oil Bug Repellent against its category

The dotted line is the Health & Household average. Past it, Essential Oil Bug Repellent is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essential Oil Bug Repellent market on Amazon at a glance

Shoppers on Amazon United States searched for Essential Oil Bug Repellent 44K times last year and spent an estimated $44K. The top 5 brands take 70% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +456.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+456.0%
Conversion, latest week
5.5%
Market size, estimated
$44Ka year
Peak month
July37.5× the quietest month
Top search term
essential oil bug repellent14K searches a year

02 · Price

A sale here is worth $18.14.

Listings sell for $18.14 on average, from $5.21 to $58.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.14 that is $0 to $2K a year per listing.

Average price
$18.14inside the $15 to $100 sweet spot
Price range
$5.21–$58.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #275 within Aromatherapy. It carries 11,095 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
2.7%
Average rank
#275in Aromatherapy
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
11,095per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Essential Oil Bug Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

582

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

26%

  • Brand 126%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 64%

Demand

Essential Oil Bug Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 37.5×

Search terms

Top Essential Oil Bug Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • essential oil bug repellent14K/yr
  • essential oil mosquito repellent8K/yr
  • mosquito repellent essential oil7K/yr
  • doterra terrashield4K/yr
  • bug repellent essential oil5K/yr
  • essential oils for mosquito repellent4K/yr
  • bug away essential oil3K/yr
  • doterra terrashield spray562/yr

Reviews and returns

What reviews say buyers love and hate about Essential Oil Bug Repellent

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
25%of negative reviews mention “Pest/Insect Control”
0.7%of orders come back
“Doesn't work for ants”
A buyer, on “Pest/Insect Control”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Essential Oil Bug Repellent questions

Answered from the same tracked data.