Essential Oil Blends

Shoppers searched for this 458K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months

458K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

5.1%

Market size, estimated

$310Ka year

Peak month

December1.5× the quietest month

Top search term

essential oil blends129K searches a year

Listings sell for $13.14 on average, from $5.75 to $36.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.14 that is $7K to $10K a year per listing.

Average price

$13.14under the $15 to $100 sweet spot

Price range

$5.75–$36.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Aromatherapy. It carries 13,116 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#37in Aromatherapy

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

13,116per listing

Listings tracked

40

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months