esomeprazole magnesium 20mg
Worth a lookShows searches that convert (25.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Conversion
Incredible25.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$5.2M$5.2M/yr · 1.3M searches
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Price range
Good$7.38–$23.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,346.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, esomeprazole magnesium 20mg is a $5.2M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
esomeprazole magnesium 20mg market data
- Units sold / yr
- 400K–500K
- avg 30,000–40,000/product
- Revenue / yr
- $6.0M–$7.4M
- units × avg price
- Conversion rate
- 25.9%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.6%
- Avg brand age
- 82 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
30
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Nexium46%
- Amazon Basic Care28%
- CAMBER PHARMACEUTICALS, INC12%
- C'rcle9%
- TIME-CAP LABS, INC.3%
- Ohm2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.1×
Top esomeprazole magnesium 20mg search terms
- nexium588K/yr
- nexium 24hr capsules 42 count 3 pack180K/yr
- esomeprazole magnesium 20mg148K/yr
- esomeprazole115K/yr
- nexium 24hr capsules 84 count prime53K/yr
- esomeprazole magnesium 40mg40K/yr
- nexium generic esomeprazole37K/yr
- esomeprazole magnesium24K/yr
- nexium 40mg capsules11K/yr
- nexium tablets43K/yr
Top esomeprazole magnesium 20mg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nexium 24HR Acid Reducer Heartburn Relief Capsules for All-Day and All-Night Protection from Frequent Heartburn Heartburn Medicine with Esomeprazole Magnesium - 42 Count
Nexium$23.474.8★3,513 rev
Amazon Basic Care Esomeprazole Magnesium Delayed-Release Mini Capsules 20 mg Acid Reducer 24 Hour Heartburn Medicine 42 Count
Amazon Basic Care$14.064.8★4,370 rev
Amazon Basic Care Esomeprazole Magnesium Delayed Release Capsules 20 mg Acid Reducer 42 Count
Amazon Basic Care$11.054.8★16,352 rev
Camber Esomeprazole Magnesium USP 20mg Delayed Release Capsules Treats Frequent Heartburn (42 Count)
CAMBER PHARMACEUTICALS, INC$7.384.8★989 rev
Nexium 24HR ClearMinis Acid Reducer Heartburn Relief Delayed Release Capsules for All-Day and All-Night Protection from Frequent Heartburn Heartburn Medicine with Esomeprazole Magnesium - 42 Count
Nexium$22.984.8★2,258 rev
Newest
by launch dateCamber Esomeprazole Magnesium USP 20mg Delayed Release Capsules Treats Frequent Heartburn (42 Count)
CAMBER PHARMACEUTICALS, INC$7.38989 rev
Nexium 24HR Acid Reducer Heartburn Relief Capsules for All-Day and All-Night Protection from Frequent Heartburn Heartburn Medicine with Esomeprazole Magnesium - 42 Count
Nexium$23.473,513 rev
Nexium 24HR ClearMinis Acid Reducer Heartburn Relief Delayed Release Capsules for All-Day and All-Night Protection from Frequent Heartburn Heartburn Medicine with Esomeprazole Magnesium - 42 Count
Nexium$22.982,258 rev
TIME-Cap Labs Esomeprazole Magnesium 20mg Delayed Release Capsules (42 Count Pack of 3) - Acid Reducer & Frequent Heartburn Relief for Adults Helps with Acid Reflux & Heartburn
TIME-CAP LABS, INC.$8.792,401 rev
Esomeprazole Magnesium 20mg Capsules - Heartburn Medicine - 24 Hour Acid Reducer - Delayed Release Mini Capsules - Acid Reflux Medicine and Digestive Support - Six 14 Ct Bottles
C'rcle$22.464,829 rev
Trending
90-day click momentumCamber Esomeprazole Magnesium USP 20mg Delayed Release Capsules Treats Frequent Heartburn (42 Count)
CAMBER PHARMACEUTICALS, INC$7.384.8★
Esomeprazole Magnesium 20mg Capsules - Heartburn Medicine - 24 Hour Acid Reducer - Delayed Release Mini Capsules - Acid Reflux Medicine and Digestive Support - Three 14 Ct Bottles
C'rcle$9.944.7★
Esomeprazole Magnesium 20mg Capsules - Heartburn Medicine - 24 Hour Acid Reducer - Delayed Release Mini Capsules - Acid Reflux Medicine and Digestive Support - Six 14 Ct Bottles
C'rcle$22.464.7★
Nexium 24HR Acid Reducer Heartburn Relief Capsules for All-Day and All-Night Protection from Frequent Heartburn Heartburn Medicine with Esomeprazole Magnesium - 42 Count
Nexium$23.474.8★
Amazon Basic Care Esomeprazole Magnesium Delayed-Release Mini Capsules 20 mg Acid Reducer 24 Hour Heartburn Medicine 42 Count
Amazon Basic Care$14.064.8★
What buyers say about esomeprazole magnesium 20mg
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Works Flawlessly”
“As advertised”
“Comparable to make brands”
“Works on heart burn great”
“Really helps with my reflux”
“helps my acid reflux tremendously”
“The capsules are easy to take”
“The 20 mg dosage works well for daily use”
“Easy to use”
What buyers complain about
“Delayed release capsules”
“expensive”
“Heartburn is one of those things that can ruin your whole day”
“No sense in taking more than you need”
“my stomach gets upset often”
“Acid reflux”
“Product not right”
“Heartburn is one of those things that can ruin your whole day”
“Doesn't last 24 hours”
“or it doesn't contain the active ingredient it claims to contain”
Common questions
- Is esomeprazole magnesium 20mg profitable to sell on Amazon United States?
- The niche generates $5.2M/yr across 10 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the esomeprazole magnesium 20mg niche?
- 6 brands and 30 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in esomeprazole magnesium 20mg?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Heart Health. The return rate is 0.0%.
- When does demand for esomeprazole magnesium 20mg peak?
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the esomeprazole magnesium 20mg niche?
- Listings span $7.38–$23.47; the average listing price is $14.89 (sweet spot $15–$100). The average incumbent carries 4,347 reviews — the moat a new listing must climb.