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Ergo Z Pillow

Fail

Demand is soft, at -87.0% this quarter, so Ergo Z Pillow is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$444K/yr155K searches / yr
90-day growth
-87.0%search demand this quarter
Competition
91%top-5 click share · 6 brands · 24 sellers

Flapen Score

Ergo Z Pillow against its category

The dotted line is the Health & Household average. Past it, Ergo Z Pillow is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ergo Z Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Ergo Z Pillow 155K times last year and spent an estimated $444K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $444K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-87.0%
Conversion, latest week
6.0%
Market size, estimated
$444Ka year
Top search term
ergo z pillow56K searches a year

02 · Price

A sale here is worth $47.59.

Listings sell for $47.59 on average, from $36.70 to $67.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $47.59 that is $12K to $24K a year per listing.

Average price
$47.59inside the $15 to $100 sweet spot
Price range
$36.70–$67.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #488 within Bedroom Aids & Accessories. It carries 5,935 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#488in Bedroom Aids & Accessories
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
5,935per listing
Listings tracked
8

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Ergo Z Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

24

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 214%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 68%
  • Open — no brand owns it (0%)

Demand

Ergo Z Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 20.5× · 9 of 12 months tracked

Search terms

Top Ergo Z Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ergo z pillow56K/yr
  • maas and bath ergo z pillow32K/yr
  • ergo z pillow maas and bath23K/yr
  • maas & bath ergo z pillow10K/yr
  • mass and bath ergo z pillow4K/yr
  • ergo z4K/yr
  • ergoz pillow10K/yr
  • maas & bath ergo z4K/yr
  • ergo z pillows3K/yr
  • ergo z pillow dr tanaka4K/yr

Reviews and returns

What reviews say buyers love and hate about Ergo Z Pillow

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Comfort-Overall”
5.3%of orders come back
“Not as comfortable as I hoped”
A buyer, on “Comfort-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ergo Z Pillow questions

Answered from the same tracked data.