Is equelle profitable to sell on Amazon United States?

The niche generates $44K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Skip it (47/100).

How competitive is the equelle niche?

11 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in equelle?

Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Side Effects. The return rate is 0.0%.

When does demand for equelle peak?

Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.

What does it cost to enter the equelle niche?

Listings span $13.19–$105.65; the average listing price is $42.41 (sweet spot $15–$100). The average incumbent carries 2,505 reviews — the moat a new listing must climb.

equelle

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.41

avg listing price — sweet spot $15–$100

Price range

Great$13.19–$105.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+18.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,505.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 55K searches

According to Flapen's Amazon United States niche tracking, equelle is a $44K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

equelle market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,560
Page quality: 0%
Prime: 92%
Sponsored: 77%
Out of stock: 1.5%
Avg brand age: 61 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

EQUELLE54%
Eusari11%
Nature's Sunshine6%
Puritan's Pride6%
Estroven5%
MitoQ4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +18.6% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Open Trend

Top equelle search terms

equol13K/yr +42.7%1.4% conv.
equelle16K/yr +21.0%5.3% conv.
equol supplements for women8K/yr -20.6%1.2% conv.
equelle menopause symptom relief4K/yr +60.9%2.2% conv.
equol supplement4K/yr +20.4%0.9% conv.
equelle menopause supplements for women7K/yr -4.2%7.5% conv.
equelle hot flash relief3K/yr +29.2%0.4% conv.

All search terms

Top equelle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EQUELLE Multi-Symptom Perimenopause & Menopause Relief Relief from Hot Flashes Muscle Aches & Supports More Sleep. Hormone-Free Plant-Based S-Equol 1 Month Supply (60 Tablets)

EQUELLE$44.854.3★280 rev

EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)

EQUELLE$105.654.3★280 rev

Perimenopause & Menopause Supplements for Women - Hormone Balance for Women with Equol Saffron & Black Cohosh for Menopause hot Flashes Night Sweats Mood & Sleep Doctor Formulated 30 Tablets

Eusari$40.204.4★87 rev

Natures Sunshine Equolibrium 60 Capsules

Nature's Sunshine$59.884.2★88 rev

Puritans Pride Non-GMO Soy Isoflavones 750mg Dietary Supplement with Active Daidzein Genistein and Glycitein Supports Menopause and Hot Flashes 120 Rapid Release Capsules

Puritan's Pride$13.194.5★2,288 rev

Newest

by launch date

Prostate Supplement with Equol Stinging Nettle Root & Zinc 60 Capsules

QUZOYU$34.750 rev

1mo ago

MitoQ Hormonal Metabolic Control S-Equol B. Breve Probiotic & Chromium Supplement for Women Supporting Healthy Estrogen Signaling & Metabolic Function 30 Capsules

MitoQ$62.7623 rev

3mo ago

EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)

EQUELLE$105.65280 rev

9mo ago

3/4 Length Sleeve Womens Tops V Neck Casual Tunic Loose Fit Basic Shirts Trendy Tops for Women 2026 Navy Blue XXL

GKBK$14.09376 rev

1y ago

Perimenopause & Menopause Supplements for Women - Hormone Balance for Women with Equol Saffron & Black Cohosh for Menopause hot Flashes Night Sweats Mood & Sleep Doctor Formulated 30 Tablets

Eusari$40.2087 rev

1y ago

What buyers say about equelle

What buyers praise and complain about, mined from review topics.

What buyers love

Menstrual Issues11%

“Really do help with menopause symptoms”

Sleep Quality10%

“My sleep has improved”

Hormonal Balance9%

“Good for hormone balance”

Quality-Overall9%

“the price-quality ratio is excellent”

Efficiency5%

“Ok. They were as effective as I was hoping”

Stress/Anxiety4%

“Helped With Mood Swings”

Side Effects3%

“No side effects”

Energy Level3%

“it seems to give me a boost of energy”

Ease Of Chewing/Swallowing3%

“The capsule is a reasonable size for easy swallowing”

Vitamin3%

“I love these vitamins”

What buyers complain about

Functionality-Overall18%

“It doesnt do what this one does”

Sleep Quality13%

“can't sleep”

Side Effects9%

“Worst heartburn ever”

Value For Money7%

“Waste of money”

Durability2%

“3 months later the hot flashes are back”

Stress/Anxiety2%

“cause anxiousness”

Weight Loss2%

“I would not recommend this product if you want to sleep through the night and lose weight”

Dosage2%

“There is no solid research on the effectiveness of taking so much”

Heart Health2%

“Worst heartburn ever”

Ingredients-Overall2%

“Concerns about ingredient list”

Top return reasons

Size-Overall37%

Material Quality8%

Color8%

Sleeve Fit5%

Thin5%

Functionality-Overall5%

Waist Fit5%

Ingredients-Overall3%

Acid Regulator/Stomach Ache Relief3%

Heating3%

Common questions

Is equelle profitable to sell on Amazon United States?: The niche generates $44K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Skip it (47/100).
How competitive is the equelle niche?: 11 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in equelle?: Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Side Effects. The return rate is 0.0%.
When does demand for equelle peak?: Demand peaks in May–Jun; the busiest month runs 2.6× the quietest.
What does it cost to enter the equelle niche?: Listings span $13.19–$105.65; the average listing price is $42.41 (sweet spot $15–$100). The average incumbent carries 2,505 reviews — the moat a new listing must climb.