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Equate Protein Shakes

Fail

The average product has 10,607 reviews to catch up to, so Equate Protein Shakes is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$103K/yr104K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
59%top-5 click share · 10 brands · 95 sellers

Flapen Score

Equate Protein Shakes against its category

The dotted line is the Health & Household average. Past it, Equate Protein Shakes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Equate Protein Shakes market on Amazon at a glance

Shoppers on Amazon United States searched for Equate Protein Shakes 104K times last year and spent an estimated $103K. The top 5 brands take 83% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
2.9%
Market size, estimated
$103Ka year
Peak month
April5.8× the quietest month
Top search term
equate protein shakes68K searches a year

02 · Price

A sale here is worth $34.43.

Listings sell for $34.43 on average, from $16.93 to $158.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.43 that is $3K to $9K a year per listing.

Average price
$34.43inside the $15 to $100 sweet spot
Price range
$16.93–$158.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #151 within Protein. It carries 10,607 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
81%
Out of stock, average day
2.2%
Average rank
#151in Protein
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
10,607per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Equate Protein Shakes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$21K$31K$41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

95

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

12%

  • Pure Protein26%
  • Premier Protein20%
  • Ensure17%
  • Generic12%
  • Carnation Breakfast Essentials7%
  • Atkins5%
  • Open — no brand owns it (4 brands, 12%)

Demand

Equate Protein Shakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 5.8×

Search terms

Top Equate Protein Shakes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • equate protein shakes68K/yr
  • equate meal replacement shake16K/yr
  • equate protein shake8K/yr
  • pure protein vanilla4K/yr
  • pure protein vanilla shake3K/yr
  • equate protein2K/yr
  • pure protein vanilla milkshake3K/yr

Reviews and returns

What reviews say buyers love and hate about Equate Protein Shakes

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible after taste”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Equate Protein Shakes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data