Equate Protein Shakes
FailThe average product has 10,607 reviews to catch up to, so Equate Protein Shakes is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $103K/yr104K searches / yr
- 90-day growth
- +22.2%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 95 sellers
Flapen Score
Equate Protein Shakes against its category
The dotted line is the Health & Household average. Past it, Equate Protein Shakes is stronger. Inside it, weaker.
Market
The Equate Protein Shakes market on Amazon at a glance
Shoppers on Amazon United States searched for Equate Protein Shakes 104K times last year and spent an estimated $103K. The top 5 brands take 83% of clicks. Demand peaks in Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +22.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $103Ka year
- Peak month
- April5.8× the quietest month
- Top search term
- equate protein shakes68K searches a year
02 · Price
A sale here is worth $34.43.
Listings sell for $34.43 on average, from $16.93 to $158.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.43 that is $3K to $9K a year per listing.
- Average price
- $34.43inside the $15 to $100 sweet spot
- Price range
- $16.93–$158.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #151 within Protein. It carries 10,607 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 81%
- Out of stock, average day
- 2.2%
- Average rank
- #151in Protein
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 10,607per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Equate Protein Shakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
95
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
12%
- Brand 126%
- Brand 220%
- Brand 317%
- Brand 412%
- Brand 57%
- Brand 65%
- Open — no brand owns it (4 brands, 12%)
Demand
Equate Protein Shakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 5.8×
Search terms
Top Equate Protein Shakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- equate protein shakes68K/yr
- equate meal replacement shake16K/yr
- equate protein shake8K/yr
- pure protein vanilla4K/yr
- pure protein vanilla shake3K/yr
- equate protein2K/yr
- pure protein vanilla milkshake3K/yr
Reviews and returns
What reviews say buyers love and hate about Equate Protein Shakes
We read the reviews and the return reasons for every product selling here.
“Horrible after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Equate Protein Shakes questions
Answered from the same tracked data.