Is equate pads profitable to sell on Amazon United States?

The niche generates $286K/yr across 20 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the equate pads niche?

2 brands and 42 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in equate pads?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 0.2%.

When does demand for equate pads peak?

Demand peaks in May–Jun–Aug; the busiest month runs 2.6× the quietest.

What does it cost to enter the equate pads niche?

Listings span $4.53–$39.24; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 12,291 reviews — the moat a new listing must climb.

equate pads

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.53–$39.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.56

avg listing price — sweet spot $15–$100

Market size

Good$286K

$286K/yr · 216K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Review moat

Bad12,290.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, equate pads is a $286K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

equate pads market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $377K–$502K; units × avg price
Conversion rate: 10.5%
Avg BSR: #89
Page quality: 0%
Prime: 80%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

99%

Top 20: 99%

Top-5 click share

55%

Top 20: 100%

Open market

Amazon Basics90%
Generic9%
--1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: May, Jun, Aug · busiest ÷ quietest = 2.6×

Open Trend

Top equate pads search terms

amazon basics pads38K/yr -2.1%9.4% conv.
amazon pads32K/yr +6.2%12.5% conv.
equate pads28K/yr +2.3%2.6% conv.
amazon pads for women17K/yr -11.9%12.1% conv.
pads amazon basics12K/yr +10.2%12.2% conv.
amazon basic pads10K/yr +10.2%9.7% conv.
equate pads for women10K/yr +10.3%2.8% conv.
amazon maxi pads9K/yr +7.3%17.7% conv.
equate incontinence pads for women8K/yr -5.2%1.4% conv.
amazon basics maxi pads6K/yr +20.1%14.0% conv.

All search terms

Top equate pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Maxi Pads For Periods- Thick Super Absorbency Unscented 48 Count 1 Pack

Amazon Basics$5.054.5★11,314 rev

Amazon Basics Thick Maxi Pads with Wings for Periods Overnight Absorbency Leak Protection Super Absorbent Unscented Size 4 28 Count

Amazon Basics$4.924.4★15,074 rev

Amazon Basics Regular Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 1 8-Hour Protection Leak Prevention 36 Count

Amazon Basics$4.854.5★13,744 rev

Amazon Basics Menstrual Pads for Women With Flexi-Wings Long Length Size 2 Super Absorbency 32 Count (Pack of 1)

Amazon Basics$4.934.5★13,744 rev

Amazon Basics Thick Maxi Pads with Wings for Periods Extra Heavy Overnight Absorbency Absorbent Core Stay in Place Protection Unscented Size 5 20 Count (Previously Solimo)

Amazon Basics$5.304.4★15,074 rev

Newest

by launch date

Equate Options Womens Moderate-Regular Incontinence Pads 72 Count with IncrediShop Gift Bookmark

Generic$37.3927 rev

1y ago

Equate Options Womens Incontinence Pads Ultimate Absorbency Long Length (51 Count) with IncrediShop Gift Bookmark.

Generic$39.2433 rev

1y ago

Equate Options Womens Incontinence Pads Maximum Absorbency Long Length (72 Count)

Generic$18.821 rev

2y ago

Amazon Basics Overnight Heavy Absorbency Feminine Pads for Women Ultra Thin with Flexi-Wings Unscented Size 4 28 Count 1 Pack

Amazon Basics$5.1913,744 rev

4y ago

Amazon Basics Maxi Pads for Periods- Thick Super Absorbency Unscented 192 Count (4 Packs of 48)

Amazon Basics$17.721,701 rev

4y ago

What buyers say about equate pads

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great deal”

Quality-Overall16%

“Decent quality”

Absorbency8%

“Absorbs a lot”

Comfort-Overall7%

“Comfortable to wear”

Size-Overall5%

“Fit nicely”

Advertised Vs Actual Product4%

“As advertised”

Leak-Proof3%

“leakage free”

Thickness3%

“thick”

Adhesion/Stickiness2%

“Adhesive is strong”

Efficiency2%

“Works well”

What buyers complain about

Adhesion/Stickiness12%

“Needs better adhesive”

Size-Overall10%

“Too small”

Thickness9%

“To me, it is entirely too thick and bulky”

Quality-Overall8%

“quality kinda feels cheap”

Absorbency7%

“Not absorbent”

Allergies4%

“Irritating”

Value For Money4%

“Waste of money”

Leak-Proof4%

“leaks easily”

Comfort-Overall3%

“Huge and uncomfortable”

Durability3%

“Not durable”

Top return reasons

Size-Overall37%

Absorbency12%

Advertised Vs Actual Product8%

Thin6%

Adhesion/Stickiness5%

Thickness5%

Quality-Overall4%