Equate Laxative
FailShoppers spend an estimated $77K a year here, so Equate Laxative is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $77K/yr186K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 33%top-5 click share · 14 brands · 745 sellers
Flapen Score
Equate Laxative against its category
The dotted line is the Health & Household average. Past it, Equate Laxative is stronger. Inside it, weaker.
Market
The Equate Laxative market on Amazon at a glance
Shoppers on Amazon United States searched for Equate Laxative 186K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $77Ka year
- Top search term
- equate165K searches a year
02 · Price
A sale here is worth $22.72.
Listings sell for $22.72 on average, from $6.06 to $73.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.72 that is $0 to $2K a year per listing.
- Average price
- $22.72inside the $15 to $100 sweet spot
- Price range
- $6.06–$73.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #456 within Digestion & Nausea. It carries 1,076 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 59%
- Out of stock, average day
- 0.1%
- Average rank
- #456in Digestion & Nausea
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,076per listing
- Listings tracked
- 59
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Equate Laxative products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
745
Top-5 brand share
89%
Top 20: 99%
Top-5 click share
33%
Top 20: 65%
Open market
9%
- Brand 165%
- Brand 213%
- Brand 35%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (8 brands, 9%)
Search terms
Top Equate Laxative search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- equate165K/yr
- equate laxative7K/yr
- equate products4K/yr
- equate gentle laxative3K/yr
- equate laxative 25 mg2K/yr
- equate laxative pills3K/yr
Reviews and returns
What reviews say buyers love and hate about Equate Laxative
We read the reviews and the return reasons for every product selling here.
“had an odd smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Equate Laxative questions
Answered from the same tracked data.









