equate laxative
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.72avg listing price — sweet spot $15–$100
Price range
Great$6.06–$73.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Good1,076.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 186K searches
According to Flapen's Amazon United States niche tracking, equate laxative is a $77K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
equate laxative market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $91K–$114K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #456
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 49%
- Out of stock
- 0.1%
- Avg brand age
- 69 months
- Avg seller age
- 118 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
745
Top-5 brand share
89%
Top 20: 99%
Top-5 click share
33%
Top 20: 65%
Open market
9%
- Equate65%
- Generic13%
- maker explorador5%
- Healthy Surplus4%
- ME GUSTA SHOP2%
- Equate Daily Fiber2%
- Open — no brand owns it (8 brands, 9%)
Top equate laxative search terms
- equate165K/yr
- equate laxative7K/yr
- equate products4K/yr
- equate gentle laxative3K/yr
- equate laxative 25 mg2K/yr
- equate laxative pills3K/yr
Top equate laxative products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Equate - Maximum Strength Laxative Sennosides Stimulant Laxative 25 Milligram 90 Count
Equate$16.184.7★661 rev
Equate Flushable Wipes Fresh Scent 240 Ct
Equate$10.854.7★182 rev
Equate: Chlortabs Tabletten Antihistamin (100 ct)
Equate$9.024.7★756 rev
Equate Hair Regrowth Treatment for Women 3 Month Supply USA 2 Ounces
Equate$31.654.3★797 rev
Equate Stomach Relief Caplets 40ct
Equate$6.064.7★2,623 rev
Newest
by launch date
Equate Body Oil Gel - Cocoa Divine - 6.8 FL OZ (200 mL) and Vital Volumes Skin Care Basics Tips Card
Healthy Surplus$13.1312 rev
Equate Feminine Cleansing Wash For all Skin Types Scent & Dye Free ph-Balanced 13 fl oz
Generic$12.779 rev
Equate Hair Regrowth Treatment for Men Extra Strength 3 Month Supply 2 oz Bottles 3 Count -Topical treatment for hair loss Minoxidil 5%.
Generic$40.660 rev
Equate Gentle Laxative Tablets for Constipation 100 Count Total Bisacodyl 5 mg Pack of 02 200 Tablets + me Gusta Sticker
ME GUSTA SHOP$23.089 rev
Bisacodyl 5mg Tablets- Gentle Laxative for Constipation 100ct for Daily Use (Pack of 2)
FUSION SHOP STORE Smart choices, meaningful life!$26.2335 rev
Trending
90-day click momentumEquate Feminine Cleansing Wash For all Skin Types Scent & Dye Free ph-Balanced 13 fl oz
Generic$12.774.9★
Equate Hair Regrowth Treatment for Men Extra Strength 3 Month Supply 2 oz Bottles 3 Count -Topical treatment for hair loss Minoxidil 5%.
Generic$40.660.0★
Equate Body Oil Gel - Cocoa Divine - 6.8 FL OZ (200 mL) and Vital Volumes Skin Care Basics Tips Card
Healthy Surplus$13.134.9★
Equate Gentle Laxative Tablets for Constipation 100 Count Total Bisacodyl 5 mg Pack of 02 200 Tablets + me Gusta Sticker
ME GUSTA SHOP$23.085.0★
91% Isopropyl Alcohol Liquid Antiseptic 32 fl oz Twin Pack
Equate$12.604.8★
What buyers say about equate laxative
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Good Quality Baby Powder”
“Works well”
“As advertised”
“Cleans well”
“Soft to the touch”
“Easy to use”
“it dissolves well”
“Fantastic smell”
“It works great for constipation”
What buyers complain about
“had an odd smell”
“it is a waste of money”
“Did not work”
“NOT AS DESCRIBED”
“not soft”
“Unpleasant side effects”
“It doesnt taste like much”
“Only gave me upset stomach thats it”
“I can barely hold the bottle to pour out a dose”
“The towels were unfortunately too small”
Top return reasons
Common questions
- Is equate laxative profitable to sell on Amazon United States?
- The niche generates $77K/yr across 59 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the equate laxative niche?
- 14 brands and 745 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in equate laxative?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the equate laxative niche?
- Listings span $6.06–$73.82; the average listing price is $22.72 (sweet spot $15–$100). The average incumbent carries 1,076 reviews — the moat a new listing must climb.