Equate Laxative
FailShoppers spend an estimated $77K a year here, so Equate Laxative is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $77K/yr186K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 33%top-5 click share · 14 brands · 745 sellers
Flapen Score
Equate Laxative against its category
The dotted line is the Health & Household average. Past it, Equate Laxative is stronger. Inside it, weaker.
Market
The Equate Laxative market on Amazon at a glance
Shoppers on Amazon United States searched for Equate Laxative 186K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $77Ka year
- Top search term
- equate165K searches a year
02 · Price
A sale here is worth $22.72.
Listings sell for $22.72 on average, from $6.06 to $73.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.72 that is $0 to $2K a year per listing.
- Average price
- $22.72inside the $15 to $100 sweet spot
- Price range
- $6.06–$73.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
49% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #456 within Digestion & Nausea. It carries 1,076 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 59%
- Out of stock, average day
- 0.1%
- Average rank
- #456in Digestion & Nausea
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,076per listing
- Listings tracked
- 59
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Equate Laxative products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Equate - Maximum Strength Laxative Sennosides Stimulant Laxative 25 Milligram 90 Count
- Price
- $16.18
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 10y ago

Equate Flushable Wipes Fresh Scent 240 Ct
- Price
- $10.85
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 9y ago

Equate: Chlortabs Tabletten Antihistamin (100 ct)
- Price
- $9.02
- Rating
- 4.7/5
- Reviews
- 756
- Age
- 6y ago

Equate Hair Regrowth Treatment for Women 3 Month Supply USA 2 Ounces
- Price
- $31.65
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 13y ago

Equate Stomach Relief Caplets 40ct
- Price
- $6.06
- Rating
- 4.7/5
- Reviews
- 2,623
- Age
- 13y ago
Trending
estimated 90-day click momentum
Equate Feminine Cleansing Wash For all Skin Types Scent & Dye Free ph-Balanced 13 fl oz
- Price
- $12.77
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 11mo ago

Equate Hair Regrowth Treatment for Men Extra Strength 3 Month Supply 2 oz Bottles 3 Count -Topical treatment for hair loss Minoxidil 5%.
- Price
- $40.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Equate Body Oil Gel - Cocoa Divine - 6.8 FL OZ (200 mL) and Vital Volumes Skin Care Basics Tips Card
- Price
- $13.13
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 6mo ago

Equate Gentle Laxative Tablets for Constipation 100 Count Total Bisacodyl 5 mg Pack of 02 200 Tablets + me Gusta Sticker
- Price
- $23.08
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago

91% Isopropyl Alcohol Liquid Antiseptic 32 fl oz Twin Pack
- Price
- $12.60
- Rating
- 4.8/5
- Reviews
- 1,087
- Age
- 3y ago
Newest
by launch date
Equate Body Oil Gel - Cocoa Divine - 6.8 FL OZ (200 mL) and Vital Volumes Skin Care Basics Tips Card
- Price
- $13.13
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 6mo ago

Equate Feminine Cleansing Wash For all Skin Types Scent & Dye Free ph-Balanced 13 fl oz
- Price
- $12.77
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 11mo ago

Equate Hair Regrowth Treatment for Men Extra Strength 3 Month Supply 2 oz Bottles 3 Count -Topical treatment for hair loss Minoxidil 5%.
- Price
- $40.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Equate Gentle Laxative Tablets for Constipation 100 Count Total Bisacodyl 5 mg Pack of 02 200 Tablets + me Gusta Sticker
- Price
- $23.08
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 2y ago

Bisacodyl 5mg Tablets- Gentle Laxative for Constipation 100ct for Daily Use (Pack of 2)
- Price
- $26.23
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
745
Est. top-5 brand share
89%
Top 20: 99%
Est. top-5 click share
33%
Top 20: 65%
Open market
9%
- Equate65%
- Generic13%
- maker explorador5%
- Healthy Surplus4%
- ME GUSTA SHOP2%
- Equate Daily Fiber2%
- Open — no brand owns it (8 brands, 9%)
Search terms
Top Equate Laxative search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- equate165K/yr
- equate laxative7K/yr
- equate products4K/yr
- equate gentle laxative3K/yr
- equate laxative 25 mg2K/yr
- equate laxative pills3K/yr
Reviews and returns
What reviews say buyers love and hate about Equate Laxative
We read the reviews and the return reasons for every product selling here.
“had an odd smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Equate Laxative questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









