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Equate Laxative

Fail

Shoppers spend an estimated $77K a year here, so Equate Laxative is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$77K/yr186K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
33%top-5 click share · 14 brands · 745 sellers

Flapen Score

Equate Laxative against its category

The dotted line is the Health & Household average. Past it, Equate Laxative is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Equate Laxative market on Amazon at a glance

Shoppers on Amazon United States searched for Equate Laxative 186K times last year and spent an estimated $77K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
1.8%
Market size, estimated
$77Ka year
Top search term
equate165K searches a year

02 · Price

A sale here is worth $22.72.

Listings sell for $22.72 on average, from $6.06 to $73.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.72 that is $0 to $2K a year per listing.

Average price
$22.72inside the $15 to $100 sweet spot
Price range
$6.06–$73.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #456 within Digestion & Nausea. It carries 1,076 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
59%
Out of stock, average day
0.1%
Average rank
#456in Digestion & Nausea
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,076per listing
Listings tracked
59

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Equate Laxative products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

745

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

33%

Top 20: 65%

Open market

9%

  • Brand 165%
  • Brand 213%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 9%)

Search terms

Top Equate Laxative search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • equate165K/yr
  • equate laxative7K/yr
  • equate products4K/yr
  • equate gentle laxative3K/yr
  • equate laxative 25 mg2K/yr
  • equate laxative pills3K/yr

Reviews and returns

What reviews say buyers love and hate about Equate Laxative

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
12%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“had an odd smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Equate Laxative questions

Answered from the same tracked data.