Equate

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

17.4%

Market size, estimated

$59Ka year

Peak month

November9.4× the quietest month

Top search term

equate stool softener19K searches a year

Listings sell for $14.51 on average, from $3.53 to $24.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.51 that is $4K to $7K a year per listing.

Average price

$14.51under the $15 to $100 sweet spot

Price range

$3.53–$24.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.0%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #296 within Digestion & Nausea. It carries 6,824 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

75%

Out of stock, average day

16.0%

Average rank

#296in Digestion & Nausea

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

6,824per listing

Listings tracked

12

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

109 months