eptchn triple whitening niacinamide toothpaste
Skip itSoft demand (-61.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.49avg listing price — sweet spot $15–$100
Review moat
Bad19,887.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 21K searches
Price range
Bad$7.97–$15.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eptchn triple whitening niacinamide toothpaste is a $23K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eptchn triple whitening niacinamide toothpaste market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #588
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 27.7%
- Avg brand age
- -16 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Xaarty61%
- JWBVCTCR26%
- Boka13%
Demand
Weekly Amazon search volume, last 34 weeks — -61.1% search growth over the last 90 days.Top eptchn triple whitening niacinamide toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2Pack Niacinamide Whitening Toothpaste Niacinamide Intensive Toothpaste Fresh Breath 7.6 Oz
Xaarty$15.243.8★452 rev
Niacinamide Whitening Toothpaste Niacinamide Toothpaste Whitening Improves Gum Health Fresh Breath Fluoride-Free Formula is Suitable for Sensitive Teeth (3.8oz1 Pack)
JWBVCTCR$7.974.0★98 rev
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★59,113 rev
Newest
by launch dateNiacinamide Whitening Toothpaste Niacinamide Toothpaste Whitening Improves Gum Health Fresh Breath Fluoride-Free Formula is Suitable for Sensitive Teeth (3.8oz1 Pack)
JWBVCTCR$7.9798 rev
2Pack Niacinamide Whitening Toothpaste Niacinamide Intensive Toothpaste Fresh Breath 7.6 Oz
Xaarty$15.24452 rev
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.2559,113 rev
Trending
90-day click momentumNiacinamide Whitening Toothpaste Niacinamide Toothpaste Whitening Improves Gum Health Fresh Breath Fluoride-Free Formula is Suitable for Sensitive Teeth (3.8oz1 Pack)
JWBVCTCR$7.974.0★
2Pack Niacinamide Whitening Toothpaste Niacinamide Intensive Toothpaste Fresh Breath 7.6 Oz
Xaarty$15.243.8★
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★
What buyers say about eptchn triple whitening niacinamide toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great for Sensitive Teeth”
“my teeth are visibly whiter”
“Good taste”
“Great for Sensitive Teeth”
“Fair product”
“Mild flavor”
“It cleans well”
“Worth every penny”
“So fresh”
“I do find this to be really effective”
What buyers complain about
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
“Waste of money”
“Does not whiten”
“Doesn't work”
“Doesn't taste great”
“It can cause a rapid tooth decay and sensitive happen”
“not been given the product that was advertised”
“the ingredients are not strong tasting”
“Not whiter”
“Does not keep your breath fresh”
Top return reasons
Common questions
- Is eptchn triple whitening niacinamide toothpaste profitable to sell on Amazon United States?
- The niche generates $23K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -61.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the eptchn triple whitening niacinamide toothpaste niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eptchn triple whitening niacinamide toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Value For Money, Tooth Brightening. The return rate is 0.3%.
- What does it cost to enter the eptchn triple whitening niacinamide toothpaste niche?
- Listings span $7.97–$15.24; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 19,888 reviews — the moat a new listing must climb.