Epsom Salt Lotion
FailThe top 5 brands take 100% of clicks, so Epsom Salt Lotion is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $881K/yr647K searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 19 sellers
Flapen Score
Epsom Salt Lotion against its category
The dotted line is the Health & Household average. Past it, Epsom Salt Lotion is stronger. Inside it, weaker.
Market
The Epsom Salt Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Epsom Salt Lotion 647K times last year and spent an estimated $881K. All 4 brands take every click. Demand peaks in Jun–Jul–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $881K a year.
- Searches, last 12 months
- 647K
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $881Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- epsom it97K searches a year
02 · Price
A sale here is worth $15.63.
Listings sell for $15.63 on average, from $9.66 to $20.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $15.63 that is $125K to $156K a year per listing.
- Average price
- $15.63inside the $15 to $100 sweet spot
- Price range
- $9.66–$20.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $125K–$156K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Joint & Muscle Pain Relief. It carries 1,948 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #179in Joint & Muscle Pain Relief
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,948per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Epsom Salt Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Epsom-It Soothing Muscle Magnesium Lotion Epsom Salt Topical Cream with Arnica and Magnesium Sulfate - Designed for Muscle Stiffness Leg Cramps Feet Knees and Achy Feet - 8.0 oz
- Price
- $19.07
- Rating
- 4.4/5
- Reviews
- 4,127
- Age
- 9y ago

Epsom-It Soothing Nerve Lotion - Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica to Provide Comfort for Legs Knee and Feet 8.0 oz.
- Price
- $20.38
- Rating
- 4.3/5
- Reviews
- 1,331
- Age
- 5y ago

Epsom-It Soothing Muscle Lotion - Roll On Epsom Salt Lotion with Arnica for Muscle Stiffness Leg Knees and Feet Discomfort Topical Magnesium Cream 3oz
- Price
- $12.69
- Rating
- 4.5/5
- Reviews
- 1,339
- Age
- 5y ago

Epsom-It Soothing Nerve Lotion - Roll On Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica for Tired Muscles and Sleep 3oz
- Price
- $14.83
- Rating
- 4.4/5
- Reviews
- 915
- Age
- 3y ago

EPSOM-IT Calming Foot Lotion - Topical Magnesium Cream for Tired Feet & Ankles Epsom Salt Magnesium Sulfate Rub with Urea Soften Tough Skin & Cracked Heels Stiffness in Legs Knees and Feet 3.5oz
- Price
- $17.68
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 2y ago
Trending
estimated 90-day click momentum
EPSOM-IT Soothing Magnesium Lotion 6oz Bottle Concentrated Epsom Salt Lotion with Shea Butter for Better Sleep Relaxation & Muscle Stiffness | Soothing Magnesium for Daily Self-Care | Made in USA
- Price
- $18.36
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Tiger Balm White Ointment 21ml - Pack of 2
- Price
- $13.51
- Rating
- 4.5/5
- Reviews
- 247
- Age
- 10y ago

Epsom-It Soothing Nerve Lotion - Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica to Provide Comfort for Legs Knee and Feet 8.0 oz.
- Price
- $20.38
- Rating
- 4.3/5
- Reviews
- 1,331
- Age
- 5y ago

Epsom-It Soothing Muscle Magnesium Lotion Epsom Salt Topical Cream with Arnica and Magnesium Sulfate - Designed for Muscle Stiffness Leg Cramps Feet Knees and Achy Feet - 8.0 oz
- Price
- $19.07
- Rating
- 4.4/5
- Reviews
- 4,127
- Age
- 9y ago

EPSOM-IT Calming Foot Lotion - Topical Magnesium Cream for Tired Feet & Ankles Epsom Salt Magnesium Sulfate Rub with Urea Soften Tough Skin & Cracked Heels Stiffness in Legs Knees and Feet 3.5oz
- Price
- $17.68
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 2y ago
Newest
by launch date
EPSOM-IT Soothing Magnesium Lotion 6oz Bottle Concentrated Epsom Salt Lotion with Shea Butter for Better Sleep Relaxation & Muscle Stiffness | Soothing Magnesium for Daily Self-Care | Made in USA
- Price
- $18.36
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 3mo ago

Magnum Solace Nighttime Magnesium Lotion with Arnica Highly Concentrated Magnesium for Muscles & Joints Apply to Legs or Feet Before Bed Skin-Friendly
- Price
- $9.66
- Rating
- 4.4/5
- Reviews
- 7,702
- Age
- 1y ago

EPSOM-IT Calming Foot Lotion - Topical Magnesium Cream for Tired Feet & Ankles Epsom Salt Magnesium Sulfate Rub with Urea Soften Tough Skin & Cracked Heels Stiffness in Legs Knees and Feet 3.5oz
- Price
- $17.68
- Rating
- 4.5/5
- Reviews
- 401
- Age
- 2y ago

PROcure Epsom Salt Rub Gel - 2 Pack with Aloe Vera & Essential Oils
- Price
- $14.52
- Rating
- 4.5/5
- Reviews
- 1,441
- Age
- 3y ago

Epsom-It Soothing Nerve Lotion - Roll On Epsom Salt Magnesium Lotion Topical Magnesium Cream with Capsaicin & Arnica for Tired Muscles and Sleep 3oz
- Price
- $14.83
- Rating
- 4.4/5
- Reviews
- 915
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
19
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- EPSOM-IT91%
- Tiger Balm4%
- PROcure3%
- Magnum Solace2%
Demand
Epsom Salt Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.4×
Search terms
Top Epsom Salt Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- epsom it97K/yr
- epsom salt lotion221K/yr
- epsom it soothing muscle lotion62K/yr
- epsom it soothing nerve lotion19K/yr
- epsom salt lotion with magnesium45K/yr
- tiger balm white18K/yr
- epson salt lotion with magnesium47K/yr
- epson salt lotion20K/yr
- epsom salt cream14K/yr
- epson it lotion6K/yr
Reviews and returns
What reviews say buyers love and hate about Epsom Salt Lotion
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salt Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









