epipen
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.63avg listing price — sweet spot $15–$100
Review moat
Great178.23avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$10.06–$148.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$68K$68K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, epipen is a $68K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
epipen market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $95K–$127K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #1,004
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
13%
- Ursus Enterprises Inc47%
- Epipen13%
- Elonbo12%
- Kimbloem7%
- WNL Products5%
- Channing Bete4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 20.0×
Top epipen search terms
- epipen trainer13K/yr
- epi pen trainer6K/yr
- epi pen trainer kit3K/yr
Top epipen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EpiPen Trainer Reusable for CPR & First Aid Training
Ursus Enterprises Inc$11.874.7★87 rev
Ursus EpiPen Trainer 5 Pack Reusable Auto-Injector Training Device No Needle No Medication
Ursus Enterprises Inc$44.385.0★2 rev
EpiPen Trainer by Dey 500-00 Current Model (10)
Epipen$60.754.6★62 rev
Elonbo EpiPen Carrying Case Epi Pens Hard Carrying Case for 2 Epi Pens or Auvi Q Ventolin Inhaler Travel Medicine Kit Nasal Spray Allergy Meds Organize Holder Bag Green
Elonbo$11.404.4★215 rev
New 2 EpiPen Trainers Reusable for CPR & First Aid Training
Kimbloem$22.674.6★98 rev
Newest
by launch date
Tinnalart Insulated EpiPen Carry Case for 2 Pens - Bright Orange EpiPen Holder Allergy Medicine EssentialsPortable Epi Pen Case for Allergy Emergencycase only
TINNALART$13.0715 rev
EpiPen Carry Case Hard Emergency Medical Bag with Carabiner-for 2 EpiPens Asthma Inhaler Auvi-Q Eye Drops Anti-Histamine Allergy Medication Diabetes Travel Case for Adults and Kids
Klawdsky$11.16265 rev
WNL Products 5000NMT Nasal Med Trainer Naloxone Training Device for use in Educational Narcan Training Only Contains No Medicine - 5 Pack
WNL Products$26.80102 rev
Elonbo EpiPen Carrying Case Epi Pens Hard Carrying Case for 2 Epi Pens or Auvi Q Ventolin Inhaler Travel Medicine Kit Nasal Spray Allergy Meds Organize Holder Bag Green
Elonbo$11.40215 rev
EpiPen Trainer Reusable for CPR & First Aid Training
Ursus Enterprises Inc$11.8787 rev
Trending
90-day click momentum
SPIbelt Diabetic Belt Men Women T1D Diabetes Insulin Pump Epipen Waist Pouch Medical Devices Accessories Adjustable. Black with Black Zipper
SPIbelt$26.104.4★
Tinnalart Insulated EpiPen Carry Case for 2 Pens - Bright Orange EpiPen Holder Allergy Medicine EssentialsPortable Epi Pen Case for Allergy Emergencycase only
TINNALART$13.074.1★
Ursus EpiPen Trainer 5 Pack Reusable Auto-Injector Training Device No Needle No Medication
Ursus Enterprises Inc$44.385.0★
Elonbo EpiPen Carrying Case Epi Pens Hard Carrying Case for 2 Epi Pens or Auvi Q Ventolin Inhaler Travel Medicine Kit Nasal Spray Allergy Meds Organize Holder Bag Green
Elonbo$11.404.4★
Epi Pen Trainer
Channing Bete$12.234.7★
What buyers say about epipen
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Easy to use”
“Works as expected”
“Bottom line, spend the money, this belt is worth it”
“Works”
“Good place to put a Medtronics insulin pump while youre wearing it”
“Fits everything My daughter needs to leave the house”
“The belt stays adjusted”
“The hard case feels durable”
“VERY Practical and well-designed”
What buyers complain about
“Misleading Trainer- Not Resettable and Not Reusable”
“it was not comfortable”
“Wrong color”
“It's a tight fit”
“the driver isnt reading instructions on where to put the packages”
“it isn't convenient”
“It is hard shell”
Top return reasons
Common questions
- Is epipen profitable to sell on Amazon United States?
- The niche generates $68K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the epipen niche?
- 12 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in epipen?
- Top complaints mined from reviews: Recycle/Reuse, Comfort-Overall, Color. The return rate is 2.5%.
- When does demand for epipen peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 20.0× the quietest.
- What does it cost to enter the epipen niche?
- Listings span $10.06–$148.22; the average listing price is $31.63 (sweet spot $15–$100). The average incumbent carries 178 reviews — the moat a new listing must climb.