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Enzyme Laundry Detergent Cat Urine

Fail

The top 5 products take 84% of clicks, so Enzyme Laundry Detergent Cat Urine is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$233K/yr65K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
84%top-5 click share · 7 brands · 16 sellers

Flapen Score

Enzyme Laundry Detergent Cat Urine against its category

The dotted line is the Health & Household average. Past it, Enzyme Laundry Detergent Cat Urine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Enzyme Laundry Detergent Cat Urine market on Amazon at a glance

Shoppers on Amazon United States searched for Enzyme Laundry Detergent Cat Urine 65K times last year and spent an estimated $233K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
15.8%
Market size, estimated
$233Ka year
Peak month
August2.3× the quietest month
Top search term
cat urine laundry detergent10K searches a year

02 · Price

A sale here is worth $22.86.

Listings sell for $22.86 on average, from $8.36 to $32.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $22.86 that is $17K to $23K a year per listing.

Average price
$22.86inside the $15 to $100 sweet spot
Price range
$8.36–$32.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$17K–$23K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Laundry. It carries 5,139 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Laundry
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
5,139per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Enzyme Laundry Detergent Cat Urine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 154%
  • Brand 228%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Enzyme Laundry Detergent Cat Urine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Enzyme Laundry Detergent Cat Urine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat urine laundry detergent10K/yr
  • enzyme cleaner for cat urine laundry9K/yr
  • cat urine enzyme laundry detergent7K/yr
  • cat pee enzyme cleaner laundry7K/yr
  • cat pee laundry detergent7K/yr
  • enzyme laundry detergent cat urine6K/yr
  • cat pee detergent3K/yr
  • cat pee laundry detergent enzyme3K/yr
  • enzyme detergent for cat urine3K/yr
  • enzyme laundry for cat urine3K/yr

Reviews and returns

What reviews say buyers love and hate about Enzyme Laundry Detergent Cat Urine

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
39%of negative reviews mention “Smell”
0.4%of orders come back
“That odor was faint”
A buyer, on “Smell”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Enzyme Laundry Detergent Cat Urine questions

Answered from the same tracked data.