Enzyme Cleaner Laundry

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

837K

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

9.9%

Market size, estimated

$2.3Ma year

Peak month

May8.1× the quietest month

Top search term

dirty labs laundry detergent184K searches a year

Listings sell for $27.34 on average, from $15.00 to $74.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $27.34 that is $109K to $137K a year per listing.

Average price

$27.34inside the $15 to $100 sweet spot

Price range

$15.00–$74.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

$109K–$137K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Laundry. It carries 2,964 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#80in Laundry

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,964per listing

Listings tracked

28

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months