Ensure High Calorie
MaybeShoppers spend an estimated $25.0M a year here. But the top 5 brands take 100% of clicks, so Ensure High Calorie is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $25.0M/yr6.4M searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 43%top-5 click share · 3 brands · 130 sellers
Flapen Score
Ensure High Calorie against its category
The dotted line is the Health & Household average. Past it, Ensure High Calorie is stronger. Inside it, weaker.
Market
The Ensure High Calorie market on Amazon at a glance
Shoppers on Amazon United States searched for Ensure High Calorie 6.4M times last year and spent an estimated $25.0M. All 3 brands take every click. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.0M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $25.0Ma year
- Top search term
- ensure1.6M searches a year
02 · Price
A sale here is worth $35.81.
Listings sell for $35.81 on average, from $9.72 to $65.53. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $35.81 that is $716K to $895K a year per listing.
- Average price
- $35.81inside the $15 to $100 sweet spot
- Price range
- $9.72–$65.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $716K–$895K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Protein. It carries 5,788 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #135in Protein
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 5,788per listing
- Listings tracked
- 35
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Ensure High Calorie products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
- Price
- $25.78
- Rating
- 4.6/5
- Reviews
- 20,172
- Age
- 8y ago

Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
- Price
- $27.28
- Rating
- 4.6/5
- Reviews
- 9,571
- Age
- 7y ago

Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein 27 Vitamins and Minerals | 8 fl oz - 24 Pack
- Price
- $41.75
- Rating
- 4.7/5
- Reviews
- 11,784
- Age
- 8y ago

BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Rich Chocolate 8 fl oz Bottle 24 Pack
- Price
- $33.83
- Rating
- 4.7/5
- Reviews
- 13,659
- Age
- 6y ago

BOOST Original Ready to Drink Nutritional Drinks Rich Chocolate 8 Fl Oz Bottles (Pack of 24)
- Price
- $32.01
- Rating
- 4.7/5
- Reviews
- 15,060
- Age
- 11y ago
Trending
estimated 90-day click momentum
Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack
- Price
- $27.83
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 3mo ago

Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack
- Price
- $28.04
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 3mo ago

Ensure Original Vanilla Nutrition Powder | Vanilla Protein Powder | Small Meal Replacement Shake Mix | 9g Protein 25 Vitamins & Minerals | Immune Health | 14.1 oz - 6 pack
- Price
- $64.11
- Rating
- 4.7/5
- Reviews
- 1,817
- Age
- 9y ago

Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
- Price
- $39.31
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 3mo ago

Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
- Price
- $39.49
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 3mo ago
Newest
by launch date
Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack
- Price
- $27.83
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 3mo ago

Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
- Price
- $39.31
- Rating
- 4.6/5
- Reviews
- 221
- Age
- 3mo ago

Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack
- Price
- $28.04
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 3mo ago

Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
- Price
- $39.49
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 3mo ago

Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8 Liquid
- Price
- $19.87
- Rating
- 4.5/5
- Reviews
- 3,195
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
130
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 81%
Open market
0%
- Ensure68%
- BOOST20%
- Carnation Breakfast Essentials12%
Demand
Ensure High Calorie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 3.1× · 8 of 12 months tracked
Search terms
Top Ensure High Calorie search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ensure1.6M/yr
- ensure max high protein1.2M/yr
- boost high protein898K/yr
- boost575K/yr
- carnation instant breakfast396K/yr
- ensure vanilla345K/yr
- ensure max protein210K/yr
- breakfast essentials178K/yr
- carnation breakfast essentials190K/yr
- ensure chocolate190K/yr
Reviews and returns
What reviews say buyers love and hate about Ensure High Calorie
We read the reviews and the return reasons for every product selling here.
“Horrible after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ensure High Calorie questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









