ensure high calorie
Worth a lookShows a $25.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$25.0M$25.0M/yr · 6.4M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$35.81avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$9.72–$65.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,787.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ensure high calorie is a $25.0M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
ensure high calorie market data
- Units sold / yr
- 600K–800K
- avg 20,000–25,000/product
- Revenue / yr
- $21.5M–$28.6M
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
130
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
0%
- Ensure68%
- BOOST20%
- Carnation Breakfast Essentials12%
Demand
Weekly Amazon search volume, last 36 weeks — -0.6% search growth over the last 90 days.Top ensure high calorie search terms
- ensure1.6M/yr
- ensure max high protein1.2M/yr
- boost high protein898K/yr
- boost575K/yr
- carnation instant breakfast396K/yr
- ensure vanilla345K/yr
- ensure max protein210K/yr
- breakfast essentials178K/yr
- carnation breakfast essentials190K/yr
- ensure chocolate190K/yr
Top ensure high calorie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$25.784.6★20,172 rev
Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$27.284.6★9,571 rev
Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein 27 Vitamins and Minerals | 8 fl oz - 24 Pack
Ensure$41.754.7★11,784 rev
BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Rich Chocolate 8 fl oz Bottle 24 Pack
BOOST$33.834.7★13,659 rev
BOOST Original Ready to Drink Nutritional Drinks Rich Chocolate 8 Fl Oz Bottles (Pack of 24)
BOOST$32.014.7★15,060 rev
Newest
by launch date
Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack
Ensure$27.83196 rev
Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
Ensure$39.31221 rev
Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack
Ensure$28.04126 rev
Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
Ensure$39.49224 rev
Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8 Liquid
Ensure$19.873,195 rev
Trending
90-day click momentumEnsure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack
Ensure$27.834.7★
Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack
Ensure$28.044.7★
Ensure Original Vanilla Nutrition Powder | Vanilla Protein Powder | Small Meal Replacement Shake Mix | 9g Protein 25 Vitamins & Minerals | Immune Health | 14.1 oz - 6 pack
Ensure$64.114.7★
Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
Ensure$39.314.6★
Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack
Ensure$39.494.4★
What buyers say about ensure high calorie
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty drink”
“Great nutritional supplement”
“Amazing flavor”
“Good variety”
“Fair price”
“Ease of use”
“As described”
“Energy boost”
“Tasty with vitamins”
“Boost For Weight Loss”
What buyers complain about
“Horrible after taste”
“Little expensive”
“poor source of nutrition”
“Horrible weak flavor”
“It's got too much sugar”
“The bottles leak”
“It was thick chunky”
“isnt easy,”
“I didn't like the texture”
“Did not like Stevia after taste”
Top return reasons
Common questions
- Is ensure high calorie profitable to sell on Amazon United States?
- The niche generates $25.0M/yr across 35 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the ensure high calorie niche?
- 3 brands and 130 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ensure high calorie?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- What does it cost to enter the ensure high calorie niche?
- Listings span $9.72–$65.53; the average listing price is $35.81 (sweet spot $15–$100). The average incumbent carries 5,788 reviews — the moat a new listing must climb.