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Ensure High Calorie

Maybe

Shoppers spend an estimated $25.0M a year here. But the top 5 brands take 100% of clicks, so Ensure High Calorie is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$25.0M/yr6.4M searches / yr
90-day growth
-0.6%search demand this quarter
Competition
43%top-5 click share · 3 brands · 130 sellers

Flapen Score

Ensure High Calorie against its category

The dotted line is the Health & Household average. Past it, Ensure High Calorie is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ensure High Calorie market on Amazon at a glance

Shoppers on Amazon United States searched for Ensure High Calorie 6.4M times last year and spent an estimated $25.0M. All 3 brands take every click. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.0M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
11.0%
Market size, estimated
$25.0Ma year
Top search term
ensure1.6M searches a year

02 · Price

A sale here is worth $35.81.

Listings sell for $35.81 on average, from $9.72 to $65.53. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $35.81 that is $716K to $895K a year per listing.

Average price
$35.81inside the $15 to $100 sweet spot
Price range
$9.72–$65.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
20,000–25,000
Revenue per listing a year
$716K–$895K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Protein. It carries 5,788 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#135in Protein
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
5,788per listing
Listings tracked
35

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
76 months

Products

Top Ensure High Calorie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

0%

  • Brand 168%
  • Brand 220%
  • Brand 312%

Demand

Ensure High Calorie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '26NovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 3.1× · 8 of 12 months tracked

Search terms

Top Ensure High Calorie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ensure1.6M/yr
  • ensure max high protein1.2M/yr
  • boost high protein898K/yr
  • boost575K/yr
  • carnation instant breakfast396K/yr
  • ensure vanilla345K/yr
  • ensure max protein210K/yr
  • breakfast essentials178K/yr
  • carnation breakfast essentials190K/yr
  • ensure chocolate190K/yr

Reviews and returns

What reviews say buyers love and hate about Ensure High Calorie

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible after taste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ensure High Calorie questions

Answered from the same tracked data.