Is ensure diabetes care powder profitable to sell on Amazon United States?

The niche generates $24K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (37/100).

How competitive is the ensure diabetes care powder niche?

5 brands and 33 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ensure diabetes care powder?

Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.2%.

When does demand for ensure diabetes care powder peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the ensure diabetes care powder niche?

Listings span $24.62–$64.11; the average listing price is $45.38 (sweet spot $15–$100). The average incumbent carries 815 reviews — the moat a new listing must climb.

ensure diabetes care powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.38

avg listing price — sweet spot $15–$100

Price range

Incredible$24.62–$64.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good814.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 18K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, ensure diabetes care powder is a $24K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ensure diabetes care powder market data

Units sold / yr: 1K–1K; avg 100–250/product
Revenue / yr: $45K–$57K; units × avg price
Conversion rate: 2.9%
Avg BSR: #576
Page quality: 0%
Prime: 63%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 114 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

PGM DISTRIBUTORS33%
Metrey Herbotech26%
ENTEREX DIABETIC16%
Glucerna14%
Ensure11%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -11.4% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top ensure diabetes care powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ensure Diabetes Care Chocolate Flavored Nutrition Drink Mix for Blood Sugar Control 400g Box Pack of 2

PGM DISTRIBUTORS$42.854.5★11 rev

Insure Vanilla Energy Drink Mix 375g Pack of 2

Metrey Herbotech$38.833.1★8 rev

Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)

ENTEREX DIABETIC$24.624.6★138 rev

Glucerna Hunger Smart Diabetes Care Powder Classic Vanilla Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack

Glucerna$36.654.6★1,525 rev

Ensure$58.114.6★1,722 rev

Newest

by launch date

Ensure Diabetes Care Chocolate Flavored Nutrition Drink Mix for Blood Sugar Control 400g Box Pack of 2

PGM DISTRIBUTORS$42.8511 rev

8mo ago

Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)

ENTEREX DIABETIC$24.62138 rev

10mo ago

Insure Vanilla Energy Drink Mix 375g Pack of 2

Metrey Herbotech$38.838 rev

1y ago

Glucerna Hunger Smart Diabetes Care Powder Classic Vanilla Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack

Glucerna$36.651,525 rev

6y ago

Glucerna Hunger Smart Diabetes Care Powder Classic Chocolate Diabetic Snack Replacement to Support Blood Sugar Management 22g Protein 130 Calories 22.3 Oz 2 Pack

Glucerna$36.471,131 rev

6y ago

What buyers say about ensure diabetes care powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Tastes good, filling and satisfying”

Nutritional Content15%

“Tasty and protein-rich”

Quality-Overall11%

“Good Quality”

Value For Money10%

“Value for the money”

Blood Sugar Level5%

“It helps keep you feeling full between meals while providing balanced nutrition for blood sugar management”

Flavor4%

“chocolate flavors are delicious”

Sweetness2%

“not overly sweet”

Ease Of Use2%

“Easy to prepare”

Freshness2%

“Great product, arrived fresh, availability to consumers”

Efficiency2%

“Works perfectly”

What buyers complain about

Value For Money25%

“Wrong price”

Taste-Overall12%

“Does not taste like chocolate at all”

Flavor10%

“Flavor Not Great”

Blood Sugar Level9%

“It doesn't raise my blood sugar”

Sweetness4%

“isnt overly sweet”

Artificial Sweeteners3%

“The sweeteners that are used are no better than the sugar, and it is very, very sweet, I used only 1/4 of the recommended amount ofscoops in my smoothies”

Regulates Digestion3%

“Bad for the stomach”

Nutritional Content3%

“too many calories for what it is”

Size-Overall2%

“although the can is a bit small”

Texture/Consistency-Overall2%

“The powdered variety is a little gritty”

Common questions

Is ensure diabetes care powder profitable to sell on Amazon United States?: The niche generates $24K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (37/100).
How competitive is the ensure diabetes care powder niche?: 5 brands and 33 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ensure diabetes care powder?: Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.2%.
When does demand for ensure diabetes care powder peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the ensure diabetes care powder niche?: Listings span $24.62–$64.11; the average listing price is $45.38 (sweet spot $15–$100). The average incumbent carries 815 reviews — the moat a new listing must climb.