Ensure Diabetes Care

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $559K a year.

Searches, last 12 months

321K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

4.8%

Market size, estimated

$559Ka year

Peak month

January25.7× the quietest month

Top search term

glucerna powder40K searches a year

Listings sell for $36.41 on average, from $19.87 to $58.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $36.41 that is $46K to $55K a year per listing.

Average price

$36.41inside the $15 to $100 sweet spot

Price range

$19.87–$58.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$46K–$55K

Returns

0.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Protein. It carries 3,033 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

84%

Out of stock, average day

0.0%

Average rank

#182in Protein

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,033per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months