Engagement Napkins

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

+41.3%

Conversion, latest week

4.6%

Market size, estimated

$108Ka year

Peak month

August1.8× the quietest month

Top search term

engagement napkins52K searches a year

Listings sell for $16.60 on average, from $7.09 to $54.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.60 that is $2K to $4K a year per listing.

Average price

$16.60inside the $15 to $100 sweet spot

Price range

$7.09–$54.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #596 within Disposable Napkins. It carries 272 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

79%

Out of stock, average day

4.4%

Average rank

#596in Disposable Napkins

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

272per listing

Listings tracked

38

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months