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Energy Supplements

Pass

Energy Supplements scores 65 out of 100, a Pass. Shoppers spend an estimated $799K a year here, demand is soft, at -11.1% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$799K/yr786K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
40%top-5 click share · 40 brands · 584 sellers

Flapen Score

Energy Supplements against its category

The dotted line is the Health & Household average. Past it, Energy Supplements is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Supplements market on Amazon at a glance

Shoppers on Amazon United States searched for Energy Supplements 786K times last year and spent an estimated $799K. The top 5 brands take 51% of clicks. Demand peaks in Sep. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 786K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $799K a year.

Searches, last 12 months
786K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
4.7%
Market size, estimated
$799Ka year
Peak month
September2.2× the quietest month
Top search term
energy supplements226K searches a year

02 · Price

A sale here is worth $21.66.

Listings sell for $21.66 on average, from $5.69 to $66.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $21.66 that is $16K to $22K a year per listing.

Average price
$21.66inside the $15 to $100 sweet spot
Price range
$5.69–$66.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,326 within Endurance & Energy. It carries 9,458 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#1,326in Endurance & Energy
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
9,458per listing
Listings tracked
51

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
62 months

Products

Top Energy Supplements products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

40 rising

Sellers

584

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

40%

Top 20: 76%

Open market

45%

  • Brand 121%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Energy Supplements search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Search terms

Top Energy Supplements search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • energy supplements226K/yr
  • energy pills122K/yr
  • energy supplements for women68K/yr
  • natural energy33K/yr
  • energy booster for women37K/yr
  • energy vitamins33K/yr
  • energy booster for seniors25K/yr
  • energy supplement26K/yr
  • energy pills for women26K/yr
  • energy boost19K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Supplements

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad tasting”
A buyer, on “Taste-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Energy Supplements questions

Answered from the same tracked data.