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Energy Shot

Pass

Energy Shot scores 70 out of 100, a Pass. Shoppers spend an estimated $4.8M a year here, search demand grew +8.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Market size
$4.8M/yr1.1M searches / yr
90-day growth
+8.3%search demand this quarter
Competition
32%top-5 click share · 13 brands · 687 sellers

Flapen Score

Energy Shot against its category

The dotted line is the Health & Household average. Past it, Energy Shot is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Shot market on Amazon at a glance

Shoppers on Amazon United States searched for Energy Shot 1.1M times last year and spent an estimated $4.8M. The top 5 brands take 94% of clicks. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
11.6%
Market size, estimated
$4.8Ma year
Peak month
July1.2× the quietest month
Top search term
5 hour energy extra strength313K searches a year

02 · Price

A sale here is worth $36.93.

Listings sell for $36.93 on average, from $3.18 to $68.32. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $36.93 that is $74K to $92K a year per listing.

Average price
$36.93inside the $15 to $100 sweet spot
Price range
$3.18–$68.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
$74K–$92K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #180 within Endurance & Energy. It carries 537 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
94%
Out of stock, average day
6.1%
Average rank
#180in Endurance & Energy
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
537per listing
Listings tracked
54

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
71 months

Products

Top Energy Shot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

687

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

5%

  • Brand 180%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (7 brands, 5%)

Demand

Energy Shot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Energy Shot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5 hour energy extra strength313K/yr
  • 5 hour energy233K/yr
  • energy shots166K/yr
  • energy shot67K/yr
  • five hour energy39K/yr
  • 5hr energy extra strength39K/yr
  • 5 hr energy extra strength39K/yr
  • 5 hour energy extra strength 30 pack37K/yr
  • five hour energy extra strength25K/yr
  • 5 hour21K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Shot

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It tastes different”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Energy Shot questions

Answered from the same tracked data.