Skip to content

Energy and Focus

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $66K a year here, so Energy and Focus is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$66K/yr85K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
21%top-5 click share · 55 brands · 716 sellers

Flapen Score

Energy and Focus against its category

The dotted line is the Health & Household average. Past it, Energy and Focus is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy and Focus market on Amazon at a glance

Shoppers on Amazon United States searched for Energy and Focus 85K times last year and spent an estimated $66K. The top 5 brands take 34% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
3.0%
Market size, estimated
$66Ka year
Peak month
February1.4× the quietest month
Top search term
energy and focus26K searches a year

02 · Price

A sale here is worth $26.16.

Listings sell for $26.16 on average, from $7.97 to $83.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.16 that is $0 to $3K a year per listing.

Average price
$26.16inside the $15 to $100 sweet spot
Price range
$7.97–$83.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #495 within Endurance & Energy. It carries 7,483 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
99%
Out of stock, average day
2.0%
Average rank
#495in Endurance & Energy
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
7,483per listing
Listings tracked
85

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
56 months

Products

Top Energy and Focus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

55 rising

Sellers

716

Top-5 brand share

34%

Top 20: 76%

Top-5 click share

21%

Top 20: 59%

Open market

61%

  • Brand 19%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Energy and Focus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Energy and Focus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • energy and focus26K/yr
  • focus and energy supplement16K/yr
  • adhd vitamins10K/yr
  • natural adhd supplements for adults9K/yr
  • focus energy4K/yr
  • adhd vitamins for adults4K/yr
  • adhd medicine4K/yr
  • clarigenz focus plus for adhd4K/yr
  • smart pills4K/yr
  • energy focus supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Energy and Focus

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Focus Enhancement”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Soapy taste”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Energy and Focus questions

Answered from the same tracked data.