enema
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 2.5M searches
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.30–$20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,833.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, enema is a $4.2M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
enema market data
- Units sold / yr
- 400K–500K
- avg 20,000–25,000/product
- Revenue / yr
- $4.4M–$5.5M
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
62
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Fleet77%
- RANEU10%
- ColorfulParadise5%
- Smokitcen5%
- Flents2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top enema search terms
- enema701K/yr
- fleet enema539K/yr
- enemas for colon cleanse men253K/yr
- enemas for constipation relief women79K/yr
- fleet133K/yr
- enema kit116K/yr
- enema for women28K/yr
- enemas for colon cleanse for women238K/yr
- enemas61K/yr
- fleet enema saline ready to use58K/yr
Top enema products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each
Fleet$4.304.7★14,255 rev
Fleet Adult Enema 2 Pack
Fleet$7.654.6★2,482 rev
Fleet Laxative Saline Enemas for Constipation Relief for Adults Extra Volume 7.8 Fl Oz Each Pack of 6 Bottles
Fleet$14.624.7★4,820 rev
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
RANEU$10.594.3★7,640 rev
Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles
ColorfulParadise$20.284.2★696 rev
Newest
by launch date
Fleet Laxative Bisacodyl Enema for Adult Constipation 1.25 fl oz 1 Bottle
Fleet$4.93298 rev
Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles
ColorfulParadise$20.28696 rev
Smokitcen Enema Kit 2L Enema Bag 5.0ft. Long Silicone Hose 5 Multi-Size Reusable Tips Controlled Water Flow for Colon Detox Cleanse Enemas
Smokitcen$20.284,796 rev
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
RANEU$10.597,640 rev
RANEU Enema Bulb Anal Douche Enema Kit for Women & Men with 3 Nozzles (4 Piece Set)
RANEU$10.506,696 rev
Trending
90-day click momentumFleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each
Fleet$4.304.7★
Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each
Fleet$5.174.6★
Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar
Fleet$4.464.7★
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
RANEU$10.594.3★
Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3
Fleet$14.264.7★
What buyers say about enema
What buyers praise and complain about, mined from review topics.What buyers love
“handy”
“Works well and does the job”
“As advertised”
“Worth every penny”
“it seems to be of good quality and, though simple, it's perfectly functional”
“Relieves constipation”
“Cleans me out perfectly”
“glides right in -so smooth”
“It's comfortable and does the job well”
“Good size”
What buyers complain about
“DID NOT WORK”
“Fragile glue causes it to break after less than 20 uses”
“It cannot be used”
“Not my size”
“Low quality”
“It constantly leaks”
“uncomfortable fit”
“It hurts very bad”
“the price is now ridiculous”
“I suffer from severe constipation”
Top return reasons
Common questions
- Is enema profitable to sell on Amazon United States?
- The niche generates $4.2M/yr across 12 tracked products. 90-day search growth is -15.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the enema niche?
- 5 brands and 62 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in enema?
- Top complaints mined from reviews: Functionality-Overall, Durability, Ease Of Use. The return rate is 0.1%.
- When does demand for enema peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the enema niche?
- Listings span $4.30–$20.28; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 6,834 reviews — the moat a new listing must climb.