Is endust profitable to sell on Amazon United States?

The niche generates $569K/yr across 16 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (47/100).

How competitive is the endust niche?

4 brands and 118 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in endust?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for endust peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the endust niche?

Listings span $4.94–$38.72; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 6,354 reviews — the moat a new listing must climb.

endust

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.94–$38.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.03

avg listing price — sweet spot $15–$100

Market size

Good$569K

$569K/yr · 261K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,354.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, endust is a $569K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

endust market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $561K–$702K; units × avg price
Conversion rate: 15.6%
Avg BSR: #575
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Endust73%
Pledge23%
Fuller Brush2%
303 Products2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top endust search terms

endust dusting spray93K/yr -9.4%18.4% conv.
endust73K/yr -3.4%13.7% conv.
dust repellent spray20K/yr +0.9%1.5% conv.
anti dust spray14K/yr -2.1%2.3% conv.
endust multi-surface dusting and cleaning spray15K/yr -17.5%15.7% conv.
end dust spray6K/yr +50.4%14.4% conv.
end dust6K/yr +7.7%13.7% conv.
dust repellent8K/yr -34.5%1.1% conv.
endust spray6K/yr -20.1%8.2% conv.
endust dusting spray original6K/yr -72.4%14.1% conv.

All search terms

Top endust products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Endust Multi-Surface Dusting and Cleaning Spray Lemon Zest 12.5 Ounce (Pack of 2)

Endust$14.394.7★16,252 rev

Endust Fragrance Free Hypo-Allergenic Dusting and Cleaning Spray Hypo-allergenic Fragrance Free No Flavor 10 Fl Oz

Endust$7.874.6★2,693 rev

Endust Lemon Zest Multi-Surface Dusting and Cleaning Spray Lemon Zest 3-Pack

Endust$20.994.7★122 rev

Pledge Antibacterial Multisurface Cleaner Spray Wood Furniture Stainless Steel and Electronics Cleaner Sanitizes as Cleans Remove Dust and Messes - Fresh Citrus Scent 9.7oz

Pledge$5.004.8★14,465 rev

Endust Multi-Surface Dusting and Cleaning Spray Green Apple 2 Count

Endust$14.374.7★317 rev

Newest

by launch date

Endust Lemon Zest Multi-Surface Dusting and Cleaning Spray Lemon Zest 3-Pack

Endust$20.99122 rev

1y ago

Endust Lemon Zest Multi-Surface Dusting and Cleaning Spray Lemon Zest 6-Pack

Endust$38.72204 rev

1y ago

Endust Multi-Surface Dusting and Cleaning Spray Green Apple 2 Count

Endust$14.37317 rev

3y ago

Endust Plant-based Multi-surface Dusting & Cleaning Spray 24 Fl Oz (Pack of 2)

Endust$14.151,401 rev

5y ago

Endust Multi-surface Daily Cleaner 6 Count

Endust$14.6616 rev

6y ago

What buyers say about endust

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Great lemon scent”

Ease Of Cleaning16%

“Cleaning made easy”

Quality-Overall15%

“Pledge is a great brand”

Value For Money10%

“Great Value”

Brightness/Shine/Glow7%

“Adds some shine”

Advertised Vs Actual Product6%

“Meets expectations”

Efficiency4%

“Effective”

Ease Of Use3%

“Easy peasy”

Spray/Flow2%

“Good quality product Easy to spray on”

Cleansing2%

“Cleaning performance has also been solid”

What buyers complain about

Value For Money13%

“Price a bit high”

Functionality-Overall9%

“Didnt work”

Size-Overall6%

“Its small”

Smell6%

“No citrus scent”

Leak-Proof5%

“One bottle was open and leaking”

Quality-Overall5%

“Not the best”

Brightness/Shine/Glow4%

“Does not make the black on my Polaris shine”

Durability3%

“Broke fast”

Natural Ingredients2%

“We'll buy more albeit not natural”

Assembly/Installation2%

“I spent six hours putting together an outdoor patio sectional”

Top return reasons

Leak-Proof40%

Size-Overall12%

Advertised Vs Actual Product10%

Functionality-Overall9%

Material Quality5%

Drop/Impact Protection4%

Value For Money4%

Product Condition3%

Stain Resistance2%

Moist/Dry2%

Common questions

Is endust profitable to sell on Amazon United States?: The niche generates $569K/yr across 16 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (47/100).
How competitive is the endust niche?: 4 brands and 118 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in endust?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for endust peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the endust niche?: Listings span $4.94–$38.72; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 6,354 reviews — the moat a new listing must climb.