Is End Tuft Toothbrush profitable to sell on Amazon United States?

Flapen scores End Tuft Toothbrush 41 out of 100 on Amazon United States, a Fail. Shoppers spend $107K a year across 12 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +7.8% in the last 90 days.

How competitive is the End Tuft Toothbrush niche on Amazon United States?

9 brands and 25 sellers compete in End Tuft Toothbrush on Amazon United States. The top 5 End Tuft Toothbrush products take 74% of clicks, and the top 5 brands take 86%.

What do buyers complain about in End Tuft Toothbrush?

End Tuft Toothbrush buyers on Amazon United States complain most about Hard Feel, Size-Overall, and Quality-Overall. An estimated 0.5% of orders come back.

When does demand for End Tuft Toothbrush peak?

Search demand for End Tuft Toothbrush on Amazon United States peaks in May–Aug–Oct–Nov, and the busiest month runs 2.7× the quietest.

What does it cost to enter the End Tuft Toothbrush niche?

End Tuft Toothbrush sells for $8.46 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.26 to $15.02. The average product has 1,533 reviews, the count a new listing must catch up to.

End Tuft Toothbrush

Fail

Prices span $5.26–$15.02, mostly outside the sweet spot, so End Tuft Toothbrush is a Fail.

Flapen Score: 41
41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size: $107K/yr114K searches / yr
90-day growth: +7.8%search demand this quarter
Competition: 74%top-5 click share · 9 brands · 25 sellers

Flapen Score

End Tuft Toothbrush against its category

The dotted line is the Health & Household average. Past it, End Tuft Toothbrush is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The End Tuft Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for End Tuft Toothbrush 114K times last year and spent an estimated $107K. The top 5 brands take 86% of clicks. Demand peaks in May–Aug–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months: 114K
Growth, 90 days vs prior 90: +7.8%
Conversion, latest week: 11.1%
Market size, estimated: $107Ka year
Peak month: August2.7× the quietest month
Top search term: end tuft toothbrush42K searches a year

02 · Price

A sale here is worth $8.46.

Listings sell for $8.46 on average, from $5.26 to $15.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $8.46 that is $6K to $8K a year per listing.

Average price: $8.46under the $15 to $100 sweet spot
Price range: $5.26–$15.02
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: $6K–$8K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #239 within Toothbrushes & Accessories. It carries 1,533 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 7.1%
Average rank: #239in Toothbrushes & Accessories
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 1,533per listing
Listings tracked: 12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 42 months

Products

Top End Tuft Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

Brand 149%
Brand 217%
Brand 310%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (3 brands, 10%)

Demand

End Tuft Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Aug, Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top End Tuft Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

end tuft toothbrush42K/yr +13.6%9.4% conv.
tuft toothbrush17K/yr +6.6%7.3% conv.
gum end tuft toothbrush11K/yr +14.9%14.4% conv.
single tuft toothbrush8K/yr +32.4%7.2% conv.
end tuft brush8K/yr +8.2%8.3% conv.
small toothbrush for back teeth6K/yr -13.0%5.1% conv.
tufted toothbrush5K/yr +36.4%6.9% conv.
end tufted toothbrush4K/yr +42.8%10.8% conv.
molar toothbrush4K/yr -5.3%6.7% conv.
end tuff toothbrush3K/yr +7.4%10.1% conv.

Reviews and returns

What reviews say buyers love and hate about End Tuft Toothbrush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”

16%of negative reviews mention “Hard Feel”

0.5%of orders come back

“Not soft as advertised”

A buyer, on “Hard Feel”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common End Tuft Toothbrush questions

Answered from the same tracked data.

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