Enamel Cleaner
FailThe top 5 brands take 100% of clicks, so Enamel Cleaner is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $234K/yr65K searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 82 sellers
Flapen Score
Enamel Cleaner against its category
The dotted line is the Health & Household average. Past it, Enamel Cleaner is stronger. Inside it, weaker.
Market
The Enamel Cleaner market on Amazon at a glance
Shoppers on Amazon United States searched for Enamel Cleaner 65K times last year and spent an estimated $234K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 18.0% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 18.0%
- Market size, estimated
- $234Ka year
- Peak month
- July80.9× the quietest month
- Top search term
- le creuset cleaner35K searches a year
02 · Price
A sale here is worth $19.82.
Listings sell for $19.82 on average, from $5.79 to $46.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $19.82 that is $30K to $40K a year per listing.
- Average price
- $19.82inside the $15 to $100 sweet spot
- Price range
- $5.79–$46.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $30K–$40K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Kitchen Cleaners. It carries 3,254 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Kitchen Cleaners
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 3,254per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Enamel Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 217%
- Brand 37%
- Brand 44%
Demand
Enamel Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 80.9×
Search terms
Top Enamel Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- le creuset cleaner35K/yr
- dutch oven cleaner6K/yr
- le creuset cleaner enamel7K/yr
- enameled cast iron cleaner5K/yr
- enamel cleaner4K/yr
- enamel cast iron cleaner3K/yr
- enamel cleaner for dutch oven4K/yr
Reviews and returns
What reviews say buyers love and hate about Enamel Cleaner
We read the reviews and the return reasons for every product selling here.
“It does not work great”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Enamel Cleaner questions
Answered from the same tracked data.