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Ems Foot Massager

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -9.7% this quarter, so Ems Foot Massager is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$358K/yr315K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
32%top-5 click share · 49 brands · 81 sellers

Flapen Score

Ems Foot Massager against its category

The dotted line is the Health & Household average. Past it, Ems Foot Massager is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ems Foot Massager market on Amazon at a glance

Shoppers on Amazon United States searched for Ems Foot Massager 315K times last year and spent an estimated $358K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $358K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
1.9%
Market size, estimated
$358Ka year
Peak month
December5.0× the quietest month
Top search term
ems foot massager69K searches a year

02 · Price

A sale here is worth $60.00.

Listings sell for $60.00 on average, from $9.41 to $209.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $60.00 that is $6K to $15K a year per listing.

Average price
$60.00inside the $15 to $100 sweet spot
Price range
$9.41–$209.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #9,792 within Occupational & Physical Therapy Aids. It carries 2,445 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
12.7%
Average rank
#9,792in Occupational & Physical Therapy Aids
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
2,445per listing
Listings tracked
65

04 · Newcomers

25 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
25Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ems Foot Massager products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

$0$7K$14K$21K$29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 rising

Sellers

81

Est. top-5 brand share

39%

Top 20: 80%

Est. top-5 click share

32%

Top 20: 69%

Open market

55%

  • CWTUL10%
  • Dancespot8%
  • Siseca8%
  • Phixnozar7%
  • zdasosr7%
  • OKJY6%

Demand

Ems Foot Massager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Ems Foot Massager search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ems foot massager69K/yr
  • ems foot massager for neuropathy33K/yr
  • foot vibrator25K/yr
  • foot massager mat35K/yr
  • foot nerve stimulator neuropathy10K/yr
  • foot stimulator for neuropathy18K/yr
  • ems foot massager mat11K/yr
  • vibrating foot massager for neuropathy12K/yr
  • foot stimulator10K/yr
  • foot massager pad12K/yr

FAQ

Common Ems Foot Massager questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data