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Emollient Cream

Fail

Demand is soft, at -25.1% this quarter, so Emollient Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$159K/yr113K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
63%top-5 click share · 9 brands · 75 sellers

Flapen Score

Emollient Cream against its category

The dotted line is the Health & Household average. Past it, Emollient Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emollient Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Emollient Cream 113K times last year and spent an estimated $159K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
6.6%
Market size, estimated
$159Ka year
Peak month
January2.7× the quietest month
Top search term
emollient cream29K searches a year

02 · Price

A sale here is worth $21.34.

Listings sell for $21.34 on average, from $8.16 to $38.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.34 that is $5K to $11K a year per listing.

Average price
$21.34inside the $15 to $100 sweet spot
Price range
$8.16–$38.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #717 within Eczema, Psoriasis & Rosacea Care. It carries 8,745 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#717in Eczema, Psoriasis & Rosacea Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
8,745per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Emollient Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

75

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

4%

  • Brand 144%
  • Brand 238%
  • Brand 310%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 4%)

Demand

Emollient Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Emollient Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emollient cream29K/yr
  • theraplex21K/yr
  • emollient13K/yr
  • cetraben cream25K/yr
  • cetraben15K/yr
  • theraplex eczema therapy3K/yr
  • emollients2K/yr
  • cetraben emollient cream4K/yr
  • theraplexa2K/yr

Reviews and returns

What reviews say buyers love and hate about Emollient Cream

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
12%of negative reviews mention “Allergies”
0.5%of orders come back
“caused more skin irritation”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Emollient Cream questions

Answered from the same tracked data.