Emollient Cream
FailDemand is soft, at -25.1% this quarter, so Emollient Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $159K/yr113K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 75 sellers
Flapen Score
Emollient Cream against its category
The dotted line is the Health & Household average. Past it, Emollient Cream is stronger. Inside it, weaker.
Market
The Emollient Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Emollient Cream 113K times last year and spent an estimated $159K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $159Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- emollient cream29K searches a year
02 · Price
A sale here is worth $21.34.
Listings sell for $21.34 on average, from $8.16 to $38.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.34 that is $5K to $11K a year per listing.
- Average price
- $21.34inside the $15 to $100 sweet spot
- Price range
- $8.16–$38.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #717 within Eczema, Psoriasis & Rosacea Care. It carries 8,745 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #717in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 8,745per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Emollient Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
75
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
4%
- Brand 144%
- Brand 238%
- Brand 310%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (3 brands, 4%)
Demand
Emollient Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Emollient Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emollient cream29K/yr
- theraplex21K/yr
- emollient13K/yr
- cetraben cream25K/yr
- cetraben15K/yr
- theraplex eczema therapy3K/yr
- emollients2K/yr
- cetraben emollient cream4K/yr
- theraplexa2K/yr
Reviews and returns
What reviews say buyers love and hate about Emollient Cream
We read the reviews and the return reasons for every product selling here.
“caused more skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emollient Cream questions
Answered from the same tracked data.









