Emollient Cream
FailDemand is soft, at -25.1% this quarter, so Emollient Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $159K/yr113K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 75 sellers
Flapen Score
Emollient Cream against its category
The dotted line is the Health & Household average. Past it, Emollient Cream is stronger. Inside it, weaker.
Market
The Emollient Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Emollient Cream 113K times last year and spent an estimated $159K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $159Ka year
- Peak month
- January2.7× the quietest month
- Top search term
- emollient cream29K searches a year
02 · Price
A sale here is worth $21.34.
Listings sell for $21.34 on average, from $8.16 to $38.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.34 that is $5K to $11K a year per listing.
- Average price
- $21.34inside the $15 to $100 sweet spot
- Price range
- $8.16–$38.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #717 within Eczema, Psoriasis & Rosacea Care. It carries 8,745 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #717in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 8,745per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Emollient Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cetraben Emollient Cream 500g - Moisturizing for Dry Skin Eczema Relief Whole Body Adult Use 17.6 Ounce
- Price
- $24.60
- Rating
- 4.7/5
- Reviews
- 3,931
- Age
- 14y ago

THERAPLEX Emollient Cream for Dry Skin - No Parabens or Preservatives Noncomedogenic Fragrance-free Dermatologist Recommended - Long-lasting Moisturizing Cream and Heaviest Hydration (6 Oz)
- Price
- $28.82
- Rating
- 4.4/5
- Reviews
- 1,084
- Age
- 8y ago

Cetraben Emollient Cream x 50g
- Price
- $9.82
- Rating
- 4.2/5
- Reviews
- 2,141
- Age
- 13y ago

Theraplex Eczema Therapy (6 oz) - Moisturizing Skin Protectant with Natural Colloidal Oatmeal Noncomedogenic and Hypoallergenic Fragrance-Free - National Eczema Association Seal of Approval
- Price
- $23.45
- Rating
- 4.3/5
- Reviews
- 745
- Age
- 8y ago

Theraplex Hydro Lotion (8 oz) - No Parabens or Preservatives Noncomedogenic and Hypoallergenic Fragrance-Free Dermatologist recommended - National Eczema Association Seal of Approval
- Price
- $20.36
- Rating
- 4.6/5
- Reviews
- 1,491
- Age
- 20y ago
Trending
estimated 90-day click momentum
Theraplex Emollient Cream for Dry Skin - No Parabens or Preservatives Noncomedogenic Fragrance-free Dermatologist Recommended - Long-lasting Moisturizing Cream and Heaviest Hydration (3 Oz)
- Price
- $19.96
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 10mo ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 4,166
- Age
- 4y ago

HawkGrips 2oz Unscented Massage Emollient Oil-Based Vegan Formula with Shea Butter for IASTM & Soft Tissue Techniques Smooth Lubrication Non-Greasy Cream Alternative Professional Use Pack of 1
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 1y ago

Theraplex Skin Barrier Balm- Barrier Repair Moisturizer Cream Body Balm Dry Sensitive Skin - No Parabens or Preservatives Noncomedogenic and Hypoallergenic - Dermatologist Recommended - 6 Oz
- Price
- $27.80
- Rating
- 4.6/5
- Reviews
- 688
- Age
- 9y ago

Theraplex Eczema Therapy (6 oz) - Moisturizing Skin Protectant with Natural Colloidal Oatmeal Noncomedogenic and Hypoallergenic Fragrance-Free - National Eczema Association Seal of Approval
- Price
- $23.45
- Rating
- 4.3/5
- Reviews
- 745
- Age
- 8y ago
Newest
by launch date
Theraplex Emollient Cream for Dry Skin - No Parabens or Preservatives Noncomedogenic Fragrance-free Dermatologist Recommended - Long-lasting Moisturizing Cream and Heaviest Hydration (3 Oz)
- Price
- $19.96
- Rating
- 4.0/5
- Reviews
- 62
- Age
- 10mo ago

HawkGrips 2oz Unscented Massage Emollient Oil-Based Vegan Formula with Shea Butter for IASTM & Soft Tissue Techniques Smooth Lubrication Non-Greasy Cream Alternative Professional Use Pack of 1
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 1y ago

Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 4,166
- Age
- 4y ago

Theraplex AIM - Anti-Itch Moisturizing Cream (3 oz) - Non-stinging Relieves Itching Rashes Flare Ups - Helps Repair & Restore the Skins Natural Protective Barrier
- Price
- $23.52
- Rating
- 4.3/5
- Reviews
- 772
- Age
- 6y ago

Myofascial Releaser Emollient Balm for IASTM & Gua Sha Non-Greasy Massage Balm for Tool Glide and Bodywork Natural Hypoallergenic Unscented Massage Balm Alternative to Oil (100g)
- Price
- $16.07
- Rating
- 4.6/5
- Reviews
- 1,024
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
75
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
4%
- Theraplex44%
- Cetraben38%
- HawkGrips10%
- CeraVe2%
- Aquaphor2%
- Myofascial Releaser1%
- Open — no brand owns it (3 brands, 4%)
Demand
Emollient Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Emollient Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emollient cream29K/yr
- theraplex21K/yr
- emollient13K/yr
- cetraben cream25K/yr
- cetraben15K/yr
- theraplex eczema therapy3K/yr
- emollients2K/yr
- cetraben emollient cream4K/yr
- theraplexa2K/yr
Reviews and returns
What reviews say buyers love and hate about Emollient Cream
We read the reviews and the return reasons for every product selling here.
“caused more skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emollient Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









