Emergency Kit for Women

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

323K

Growth, 90 days vs prior 90

+21.1%

Conversion, latest week

2.9%

Market size, estimated

$141Ka year

Peak month

August3.1× the quietest month

Top search term

purse first aid kit38K searches a year

Listings sell for $15.24 on average, from $2.24 to $40.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.24 that is $4K to $8K a year per listing.

Average price

$15.24inside the $15 to $100 sweet spot

Price range

$2.24–$40.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #186 within First Aid Kits. It carries 2,383 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#186in First Aid Kits

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

2,383per listing

Listings tracked

45

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months