Emergency Equipment

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

5.2%

Market size, estimated

$153Ka year

Peak month

October1.2× the quietest month

Top search term

medic kit17K searches a year

Listings sell for $64.80 on average, from $9.62 to $239.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $64.80 that is $0 to $6K a year per listing.

Average price

$64.80inside the $15 to $100 sweet spot

Price range

$9.62–$239.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

0.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #91 within First Aid Kits. It carries 2,872 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

85%

Out of stock, average day

1.3%

Average rank

#91in First Aid Kits

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,872per listing

Listings tracked

55

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months