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Emergen C Crystals

Fail

The top 5 brands take 100% of clicks, so Emergen C Crystals is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$696K/yr274K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
71%top-5 click share · 4 brands · 599 sellers

Flapen Score

Emergen C Crystals against its category

The dotted line is the Health & Household average. Past it, Emergen C Crystals is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergen C Crystals market on Amazon at a glance

Shoppers on Amazon United States searched for Emergen C Crystals 274K times last year and spent an estimated $696K. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $696K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
14.4%
Market size, estimated
$696Ka year
Peak month
January8.1× the quietest month
Top search term
genexa cold crush60K searches a year

02 · Price

A sale here is worth $17.59.

Listings sell for $17.59 on average, from $9.42 to $43.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $17.59 that is $44K to $53K a year per listing.

Average price
$17.59inside the $15 to $100 sweet spot
Price range
$9.42–$43.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$44K–$53K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #798 within Baby & Child Care. It carries 2,474 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#798in Baby & Child Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,474per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Emergen C Crystals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

599

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 233%
  • Brand 319%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Emergen C Crystals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Emergen C Crystals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • genexa cold crush60K/yr
  • kids emergen c30K/yr
  • emergen c kids26K/yr
  • cold calm kids24K/yr
  • cold crush22K/yr
  • emergen-c kids6K/yr
  • kids vitamin c packets4K/yr
  • kids vitamin c packs4K/yr
  • zicam kids12K/yr
  • kids emergency c12K/yr

Reviews and returns

What reviews say buyers love and hate about Emergen C Crystals

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Cold Relief”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes so bad”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Emergen C Crystals questions

Answered from the same tracked data.