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emergen c crystals

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 68Growth 6Conversion 97Competition 24Returns 100Price range 82Avg price 81Brand share 0Review moat 40Quality gap 20

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.42–$43.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.59

avg listing price — sweet spot $15–$100

Market size

Good$696K

$696K/yr · 274K searches

Review moat

Okay2,473.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-38.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, emergen c crystals is a $696K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

emergen c crystals market data

Units sold / yr
40K–50K
avg 2,500–3,000/product
Revenue / yr
$704K–$880K
units × avg price
Conversion rate
14.4%
Avg BSR
#798
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
0.0%
Avg brand age
81 months
Avg seller age
148 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

599

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Genexa47%
  • Emergen-C33%
  • Boiron19%
  • OLLY1%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -38.0% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×

Top emergen c crystals search terms

  • genexa cold crush60K/yr
  • kids emergen c30K/yr
  • emergen c kids26K/yr
  • cold calm kids24K/yr
  • cold crush22K/yr
  • emergen-c kids6K/yr
  • kids vitamin c packets4K/yr
  • kids vitamin c packs4K/yr
  • zicam kids12K/yr
  • kids emergency c12K/yr
All search terms

Top emergen c crystals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$35K10%$70K15%$104K20%$139K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about emergen c crystals

What buyers praise and complain about, mined from review topics.

What buyers love

Cold Relief16%

“they have worked well during the peak of cold”

Ease Of Use12%

“They're pretty handy”

Taste-Overall9%

“We love this it has no nasty taste”

Vitamin6%

“Vitamins that are fun”

Quality-Overall6%

“Excellent product”

Efficiency6%

“Effective”

Flavor4%

“Good flavor”

Immunity Booster4%

“they are incredible for daily immunity support”

Fever Relief4%

“this was such a big help when my son was sick”

Cough Relief3%

“Love this product it helped with my kids cough”

What buyers complain about

Taste-Overall15%

“Tastes so bad”

Functionality-Overall13%

“Doesnt work”

Sinus Relief6%

“Didn't alleviate sinus issues”

Value For Money4%

“Not worth it”

Cold Relief4%

“I bought Caught a nasty cold at the Same time”

Cough Relief4%

“woke up with a feeling in my throat”

Flavor4%

“Sadly my kids dont like the flavor :”

Adhesion/Stickiness3%

“Bought twice and both times the gummies were melted and super sticky”

Sweetness3%

“My biggest complaint is the sugary coating on the gummies”

Fever Relief2%

“my three kids one by one got sick”

Top return reasons

Functionality-Overall28%
Advertised Vs Actual Product22%
Value For Money8%
Ease Of Chewing/Swallowing8%
Leak-Proof4%
Age Suitability4%
Smell4%
Flavor4%
Blood Pressure4%
Compatibility-Overall4%

Common questions

Is emergen c crystals profitable to sell on Amazon United States?
The niche generates $696K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -38.0%. Flapen's verdict: Skip it (47/100).
How competitive is the emergen c crystals niche?
4 brands and 599 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in emergen c crystals?
Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sinus Relief. The return rate is 0.0%.
When does demand for emergen c crystals peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 8.1× the quietest.
What does it cost to enter the emergen c crystals niche?
Listings span $9.42–$43.65; the average listing price is $17.59 (sweet spot $15–$100). The average incumbent carries 2,474 reviews — the moat a new listing must climb.