Is emerald green napkins profitable to sell on Amazon United States?

The niche generates $67K/yr across 81 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the emerald green napkins niche?

48 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in emerald green napkins?

Top complaints mined from reviews: Smell, Thickness, Color. The return rate is 4.9%.

When does demand for emerald green napkins peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the emerald green napkins niche?

Listings span $6.46–$83.41; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.

emerald green napkins

Worth a look

Shows a sweet-spot price point ($22.62 avg), but a small market ($67K/yr) keeps it on the watch list.

Avg price

Great$22.62

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$6.46–$83.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,701.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Market size

Bad$67K

$67K/yr · 85K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, emerald green napkins is a $67K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

emerald green napkins market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $90K–$113K; units × avg price
Conversion rate: 3.5%
Avg BSR: #137
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 9.4%
Avg brand age: 36 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

48 rising

Sellers

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

27%

Top 20: 60%

Open market

52%

NatNarr10%
Utopia Home9%
Eychei8%
Creative Converting8%
Qilery7%
BEFORYOU6%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — -3.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top emerald green napkins search terms

emerald green napkins25K/yr -3.8%2.1% conv.
dark green napkins22K/yr +3.2%4.7% conv.
hunter green napkins13K/yr +4.0%4.3% conv.
forest green napkins8K/yr -0.5%2.9% conv.
emerald green napkins cloth8K/yr -24.1%1.5% conv.
emerald green cloth napkins6K/yr -19.2%1.0% conv.
dark green napkins disposable4K/yr +5.9%4.2% conv.

All search terms

Top emerald green napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eychei 100 Pack Dark Green Satin Napkins and Napkin Rings Set 12 x 12 Inch Silky Soft Cloth Napkins Set of 50 Square Satin Dinner Table Napkins Bulk for Wedding Banquet Graduation Party Decoration

Eychei$20.244.6★286 rev

Utopia Home [24 Pack Hunter Green] Cloth Napkins 17x17 Inches 100% Polyester Hemmed Edges Washable and Reusable Ideal for Parties Weddings and Dinners

Utopia Home$19.024.5★12,551 rev

Qilery 100 Pcs Linen Feel Disposable Dinner Napkins Decorative Paper Napkin 17x12 Paper Soft Hand Towel Absorbent Disposable Guest Towel for Kitchen Wedding Party(Green)

Qilery$22.784.6★157 rev

60 Pcs Dark Green Linen-Feel Paper Napkins with Built-in Flatware Pocket Masters Golf Party Decorations Pocket Linen Napkin Prefolded Cloth Like Paper for Silverware Birthday Reception Wedding Party

NatNarr$18.994.8★343 rev

NatNarr 60 Pcs Dark Green Napkins Disposable Guest Bathroom Napkins Green Dinner Napkin for Wedding Baby Bridal Shower Birthday

NatNarr$9.954.4★480 rev

Newest

by launch date

300 Count Dark Green Beverage Napkins 2-Ply Dark Green Cocktail Napkins Disposable Party Napkins for Dinner Wedding Birthday Party Graduation

WXLDGHQ$12.34641 rev

10mo ago

60 Pcs Dark Green Linen-Feel Paper Napkins with Built-in Flatware Pocket Masters Golf Party Decorations Pocket Linen Napkin Prefolded Cloth Like Paper for Silverware Birthday Reception Wedding Party

NatNarr$18.99343 rev

11mo ago

DeZerlor 100 Pack Emerald Green Cheesecloth Napkins Summer Cloth Napkins Set of 100 Dinner Napkins Bulk 21x21 Inches for Wedding Bridal Shower Baby Shower Parties

DeZerlor$54.381,246 rev

12mo ago

120 Pcs Dark Green Scalloped Cocktail Napkins 2-Ply Dark Green Disposable Beverage Party Napkins for Dinner Wedding Birthday Baby Shower

WYQJHKV$8.53210 rev

1y ago

NatNarr 60 Pcs Dark Green Napkins Disposable Guest Bathroom Napkins Green Dinner Napkin for Wedding Baby Bridal Shower Birthday

NatNarr$9.95480 rev

1y ago

What buyers say about emerald green napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Perfect shade”

Quality-Overall26%

“These napkins are very nice quality”

Thickness6%

“Beautiful thick large napkins”

Design-Overall5%

“Cute and functional”

Advertised Vs Actual Product3%

“Better than expected”

Value For Money3%

“Price point was great as well. were just using them at our bars for reception”

Strength3%

“Quite robust”

Material Quality2%

“Good material”

Weight Heavy2%

“heavy duty”

Grip2%

“easy sliding utensils in”

What buyers complain about

Smell10%

“Terrible smell”

Thickness7%

“These were thin”

Color7%

“the green dye completely covered my fingers”

Value For Money7%

“A bit pricy”

Quality-Overall6%

“pretty awful napkins”

Hard Feel6%

“not as soft as I would like”

Ease Of Use6%

“Not easy to work with”

Advertised Vs Actual Product4%

“Not as pictured or described”

Color Fading/Discoloration4%

“Green bled onto people hands and face”

Size-Overall3%

“They were larger than I had anticipated”

Top return reasons

Color47%

Size-Overall20%

Quality-Overall6%

Material Quality6%

Advertised Vs Actual Product5%

Value For Money4%

Thin3%

Display Colors2%

Smell1%

Absorbency1%

Common questions

Is emerald green napkins profitable to sell on Amazon United States?: The niche generates $67K/yr across 81 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the emerald green napkins niche?: 48 brands and 59 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in emerald green napkins?: Top complaints mined from reviews: Smell, Thickness, Color. The return rate is 4.9%.
When does demand for emerald green napkins peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the emerald green napkins niche?: Listings span $6.46–$83.41; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 1,702 reviews — the moat a new listing must climb.