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Elycura

Maybe

The products selling today average only 3.2★. But demand is soft, at -48.1% this quarter, so Elycura is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$123K/yr142K searches / yr
90-day growth
-48.1%search demand this quarter
Competition
48%top-5 click share · 8 brands · 20 sellers

Flapen Score

Elycura against its category

The dotted line is the Health & Household average. Past it, Elycura is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elycura market on Amazon at a glance

Shoppers on Amazon United States searched for Elycura 142K times last year and spent an estimated $123K. The top 5 brands take 90% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-48.1%
Conversion, latest week
3.0%
Market size, estimated
$123Ka year
Top search term
elycura137K searches a year

02 · Price

A sale here is worth $28.73.

Listings sell for $28.73 on average, from $13.83 to $39.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $28.73 that is $3K to $7K a year per listing.

Average price
$28.73inside the $15 to $100 sweet spot
Price range
$13.83–$39.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #640 within Teeth Whitening. It carries 26 reviews at 3.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
45%
Out of stock, average day
16.8%
Average rank
#640in Teeth Whitening
Average rating
3.24 starsAmazon United States average 4.42 stars
Average reviews
26per listing
Listings tracked
22

04 · Newcomers

6 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
6Amazon's first-year sales bar
Average brand age
14 months

Products

Top Elycura products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

8

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

6%

  • Brand 146%
  • Brand 226%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Elycura search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.0× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Elycura

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Moist/Dry”
21%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No results at all”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elycura questions

Answered from the same tracked data.