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54

elycura

Worth a look

Shows beatable incumbent ratings (3.2★), but soft demand (-48.1% this quarter) keeps it on the watch list.

Market size 28Growth 1Conversion 38Competition 62Returns 100Price range 91Avg price 95Brand share 26Review moat 99Quality gap 100

Quality gap

Incredible3.2★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible26.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$28.73

avg listing price — sweet spot $15–$100

Price range

Great$13.83–$39.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$123K

$123K/yr · 142K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-48.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, elycura is a $123K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

elycura market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$115K–$144K
units × avg price
Conversion rate
3.0%
Avg BSR
#640
Page quality
0%
Prime
45%
Sponsored
68%
Out of stock
16.8%
Avg brand age
14 months
Avg seller age
200 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

8

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

6%

  • Elycura46%
  • Generic26%
  • Elycura Beauty6%
  • SKROSS6%
  • Amliya5%
  • YAKINI4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Weekly Amazon search volume, last 29 weeks — -48.1% search growth over the last 90 days.
9K7KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top elycura products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$25K30%$37K40%$49K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about elycura

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry10%

“Moisturizing”

Soft Feel9%

“My skin feels softer”

Absorbency7%

“absorbs beautifully”

Quality-Overall6%

“It feels and looks like a quality product with clean ingredients and from a brand name that helps ensure trust”

Smell6%

“pleasant scent”

Suitability Dry Skin5%

“Perfect for Dry Skin Relief”

Suitability Combination Skin5%

“Feels good on skin”

Suitability Oily Skin4%

“it seems like nice oil”

Efficiency4%

“Great product works really well”

Adhesion/Stickiness4%

“adheres to my skin well”

What buyers complain about

Functionality-Overall21%

“No results at all”

Value For Money10%

“Not worth the price in my opinion”

Advertised Vs Actual Product9%

“False advertising”

Leak-Proof6%

“It leaks oil”

Oily/Greasy5%

“it leaves your skin feeling greasy”

Size-Overall4%

“Smaller than expected”

Quality-Overall4%

“Cheap”

Smell3%

“the smell is horrible”

Thickness3%

“It's a thick oil”

Suitability Combination Skin2%

“Don't work on all skin types”

Top return reasons

Advertised Vs Actual Product27%
Leak-Proof21%
Functionality-Overall12%
Oily/Greasy8%
Smell5%
Dilute/Watery3%
Motor Power3%
Value For Money2%
Moist/Dry2%
Size-Overall2%

Common questions

Is elycura profitable to sell on Amazon United States?
The niche generates $123K/yr across 22 tracked products. 6 of 22 products launched in the last 360 days are still selling. 90-day search growth is -48.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the elycura niche?
8 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in elycura?
Top complaints mined from reviews: Functionality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
What does it cost to enter the elycura niche?
Listings span $13.83–$39.62; the average listing price is $28.73 (sweet spot $15–$100). The average incumbent carries 26 reviews — the moat a new listing must climb.