elmo toothbrush
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,133.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.60–$19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 88K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$7.49avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elmo toothbrush is a $98K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
elmo toothbrush market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $94K–$112K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
56
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Orajel58%
- Brush Buddies20%
- BriteBrush9%
- Sesame Street7%
- Crest5%
- Dr. Brown's1%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -34.4% search growth over the last 90 days.Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.2×
Top elmo toothbrush search terms
- elmo toothbrush29K/yr
- orajel training toothpaste18K/yr
- orajel kids training toothpaste10K/yr
- orajel baby toothpaste11K/yr
- sesame street toothbrush9K/yr
- elmo toothbrush for toddlers 1-311K/yr
Top elmo toothbrush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orajel Elmo Fluoride-Free Tooth & Gum Cleanser with Toothbrush Combo Pack Banana Apple Flavored Non-Fluoride 2 Piece Set
Orajel$4.044.8★8,678 rev
Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
Brush Buddies$5.264.8★705 rev
Orajel Kids Elmo Training Toothpaste Fluoride-Free; #1 Pediatrician Recommended Fluoride-Free Toothpaste* 1.5oz Tube
Orajel$3.674.8★14,129 rev
Orajel Kids Paw Patrol Fluoride-Free Training Toothpaste Natural Fruity Fun Flavor #1 Pediatrician Recommended 1.5oz Tube
Orajel$2.844.8★14,537 rev
BriteBrush Sesame Street (Elmo)
BriteBrush$19.144.5★827 rev
Newest
by launch date
Sesame Street Toothbrush and Cup 2 Pk for Kids - 6 Pc Bundle with Big Bird Toothbrushes Cookie Monster Cups Stickers More for Boys Girls Toddlers | Sesame Street Toothbrush Set (Styles May Vary)
Sesame Street$10.179 rev
Orajel Kids Super Mario Anti-Cavity Fluoride Toothpaste Natural Berry Flavor 4.2oz Tube 4-Pack
Orajel$10.03226 rev
Orajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack
Orajel$10.0290 rev
Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz (4-Pack)
Orajel$10.58154 rev
Brush Buddies Sesame Street Toothbrushes for Kids Soft Bristle Toddler Toothbrushes Ages 2-4 Fun Sesame Street Designs 6-Count Set
Brush Buddies$5.26705 rev
Trending
90-day click momentumOrajel Kids Superman Anti-Cavity Toothpaste Natural Watermelon Flavor 4.2 Oz Tube 4-Pack
Orajel$10.024.8★
Sesame Street Toothbrush and Cup 2 Pk for Kids - 6 Pc Bundle with Big Bird Toothbrushes Cookie Monster Cups Stickers More for Boys Girls Toddlers | Sesame Street Toothbrush Set (Styles May Vary)
Sesame Street$10.174.5★
Orajel Kids Super Mario Anti-Cavity Fluoride Toothpaste Natural Berry Flavor 4.2oz Tube 4-Pack
Orajel$10.034.5★
Orajel Kids Elmo Training Toothpaste Fluoride-Free; #1 Pediatrician Recommended Fluoride-Free Toothpaste* 1.5oz Tube
Orajel$3.674.8★
Orajel Kids Paw Patrol Anti-Cavity Fluoride Toothpaste Natural Fruity Bubble Flavor 4.2oz (4-Pack)
Orajel$10.584.7★
What buyers say about elmo toothbrush
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Good quality ingredients”
“Easy to use tubes”
“It cleans well”
“The size is good as well”
“just as pictured”
“Smell good”
“The texture is gentle”
“Perfect for little smiles”
“still very effective for cleaning teeth”
What buyers complain about
“haven't found anything that fits”
“I feel it doesnt clean his teeth as well as any others we have tried”
“Not worth the money”
“they are not durable at all”
“It Only senses small up and down movements”
“It smells bad”
“Ingredients could be better”
“not good quality”
“My two year old wont use anything except this”
“The texture is more of a gel than a paste”
Top return reasons
Common questions
- Is elmo toothbrush profitable to sell on Amazon United States?
- The niche generates $98K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the elmo toothbrush niche?
- 6 brands and 56 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in elmo toothbrush?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Value For Money. The return rate is 0.3%.
- When does demand for elmo toothbrush peak?
- Demand peaks in Feb–Mar–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the elmo toothbrush niche?
- Listings span $2.60–$19.14; the average listing price is $7.49 (sweet spot $15–$100). The average incumbent carries 4,133 reviews — the moat a new listing must climb.