Elmo Toothbrush

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-34.4%

Conversion, latest week

14.8%

Market size, estimated

$98Ka year

Peak month

February2.2× the quietest month

Top search term

elmo toothbrush29K searches a year

Listings sell for $7.49 on average, from $2.60 to $19.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $7.49 that is $6K to $7K a year per listing.

Average price

$7.49under the $15 to $100 sweet spot

Price range

$2.60–$19.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$6K–$7K

Returns

0.3%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #248 within Baby & Child Dental Care. It carries 4,133 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#248in Baby & Child Dental Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

4,133per listing

Listings tracked

15

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months