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Ellura

Fail

The top 5 products take 100% of clicks, so Ellura is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$1.3M/yr90K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Ellura against its category

The dotted line is the Health & Household average. Past it, Ellura is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ellura market on Amazon at a glance

Shoppers on Amazon United States searched for Ellura 90K times last year and spent an estimated $1.3M. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
15.0%
Market size, estimated
$1.3Ma year
Peak month
February1.8× the quietest month
Top search term
ellura36K searches a year

02 · Price

A sale here is worth $98.66.

Listings sell for $98.66 on average, from $44.81 to $127.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At $98.66 that is $247K to $296K a year per listing.

Average price
$98.66inside the $15 to $100 sweet spot
Price range
$44.81–$127.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,500–3,000
Revenue per listing a year
$247K–$296K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Fruit Extracts. It carries 262 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Fruit Extracts
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
262per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Ellura products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Ellura search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Ellura search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ellura36K/yr
  • ellura cranberry pills for urinary tract infection27K/yr
  • ellura for urinary tract health 90 capsules9K/yr
  • allura7K/yr
  • ellura cranberry3K/yr
  • elura2K/yr
  • elura cranberry pills2K/yr
  • ellura cranberry pills3K/yr
  • ellura 90 capsules305/yr
  • ellura cranberry pills for women176/yr

Reviews and returns

What reviews say buyers love and hate about Ellura

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Efficiency”
34%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A little pricey”
A buyer, on “Value For Money”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ellura questions

Answered from the same tracked data.