ellura
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great262.33avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.3M$1.3M/yr · 90K searches
Avg price
Great$98.66avg listing price — sweet spot $15–$100
Price range
Good$44.81–$127.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ellura is a $1.3M/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ellura market data
- Units sold / yr
- 10K–13K
- avg 2,500–3,000/product
- Revenue / yr
- $987K–$1.2M
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ellura96%
- Solv Wellness4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -14.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top ellura search terms
- ellura36K/yr
- ellura cranberry pills for urinary tract infection27K/yr
- ellura for urinary tract health 90 capsules9K/yr
- allura7K/yr
- ellura cranberry3K/yr
- elura2K/yr
- elura cranberry pills2K/yr
- ellura cranberry pills3K/yr
- ellura 90 capsules305/yr
- ellura cranberry pills for women176/yr
Top ellura products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ellura 36 mg Clinically Backed Soluble Bioactive PACs 100% Concentrated Cranberry Fruit Juice Extract for Urinary Tract Health 90 Capsules
ellura$127.244.8★301 rev
ellura 36 mg Clinically Backed Soluble Bioactive PACs 100% Concentrated Cranberry Fruit Juice Extract for Urinary Tract Health 30 Capsules
ellura$44.814.8★301 rev
Solv Wellness GennaMD Cranberry Supplement for Urinary Tract Health Support - Advanced 36 mg Soluble PAC from 100% Cranberry Juice Extract - Small Easy-to-Swallow Capsules - 90 Capsules
Solv Wellness$123.944.7★185 rev
Newest
by launch dateellura 36 mg Clinically Backed Soluble Bioactive PACs 100% Concentrated Cranberry Fruit Juice Extract for Urinary Tract Health 90 Capsules
ellura$127.24301 rev
ellura 36 mg Clinically Backed Soluble Bioactive PACs 100% Concentrated Cranberry Fruit Juice Extract for Urinary Tract Health 30 Capsules
ellura$44.81301 rev
Solv Wellness GennaMD Cranberry Supplement for Urinary Tract Health Support - Advanced 36 mg Soluble PAC from 100% Cranberry Juice Extract - Small Easy-to-Swallow Capsules - 90 Capsules
Solv Wellness$123.94185 rev
Trending
90-day click momentumellura 36 mg Clinically Backed Soluble Bioactive PACs 100% Concentrated Cranberry Fruit Juice Extract for Urinary Tract Health 30 Capsules
ellura$44.814.8★
ellura 36 mg Clinically Backed Soluble Bioactive PACs 100% Concentrated Cranberry Fruit Juice Extract for Urinary Tract Health 90 Capsules
ellura$127.244.8★
Solv Wellness GennaMD Cranberry Supplement for Urinary Tract Health Support - Advanced 36 mg Soluble PAC from 100% Cranberry Juice Extract - Small Easy-to-Swallow Capsules - 90 Capsules
Solv Wellness$123.944.7★
What buyers say about ellura
What buyers praise and complain about, mined from review topics.What buyers love
“Effective”
“Great product”
“Item as advertised”
“Helps prevent UTI's”
“you swallow them like a regular pill”
“The product reduces UTI potential”
“so it helps justify the price point”
“Theyre on the smaller side so it makes it easier”
“This supplement is great at helping to prevent UTI's if used as recommended on the bottle”
“UTI Protection”
What buyers complain about
“A little pricey”
“Didn't work for me”
“Side effects”
“If you have some irritation in the tract”
“Ellura has the same problem in my having a hard time swallowing this capsule”
“Theres so few pills in here for the price”
“It knocked it out in two days”
“not as refined as Solv Wellness GennaMD Cranberry supplement”
“.unfortunately vit. c is also an irritant”
“Small”
Top return reasons
Common questions
- Is ellura profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 3 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the ellura niche?
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ellura?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Side Effects. The return rate is 0.0%.
- When does demand for ellura peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the ellura niche?
- Listings span $44.81–$127.24; the average listing price is $98.66 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.