Ella Ola Vitamin Powder Kids

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-26.1%

Conversion, latest week

3.7%

Market size, estimated

$2.1Ma year

Peak month

January3.0× the quietest month

Top search term

hiya kids multivitamin388K searches a year

Listings sell for $37.58 on average, from $15.83 to $68.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $37.58 that is $75K to $94K a year per listing.

Average price

$37.58inside the $15 to $100 sweet spot

Price range

$15.83–$68.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$75K–$94K

Returns

0.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #262 within Baby & Child Care. It carries 1,492 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

10.6%

Average rank

#262in Baby & Child Care

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,492per listing

Listings tracked

19

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

54 months