elio toys
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$7.44–$28.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,082.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 55K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-53.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elio toys is a $21K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
elio toys market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- $16K–$20K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #838
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Mattel59%
- Disney Store18%
- Funko10%
- Disney9%
- Jay Franco3%
Demand
Weekly Amazon search volume, last 45 weeks — -53.7% search growth over the last 90 days.Top elio toys search terms
- elio toys39K/yr
- elio plush7K/yr
- eilo5K/yr
- glordon plush4K/yr
Top elio toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Disney and Pixar Elio Action Figure Storyteller 3 Pack Elio Ambassador Grigon and Glordon Characters Posable Movie Toys at 4-in Scale
Mattel$16.894.6★125 rev
Disney Store Official Elio Figure Set 8 Fully Sculpted Disney Figures Including Elio Olga Lord Grigon & More in Double-Tiered Box with Scenic Backgrounds
Disney Store$28.784.7★844 rev
Mattel Disney and Pixar Elio Movie Blind Pack 2 Mini-Size Figures with Play Goo in Resealable Spaceship Container
Mattel$7.443.6★3 rev
Funko Pop! & Buddy: Elio with Ooooo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko$11.184.8★107 rev
Disney Elio Coloring Book Set for Kids Boys Ages 4-8 - Bundle with Coloring Pages Activities Games Plus Stickers Crayons More | Elio Activity Book Set
Disney$8.685.0★11 rev
Newest
by launch date
Jay Franco Plush Throw Blanket 46 x 60 Inch Cartoon Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Elio
Jay Franco$23.805,407 rev
Disney Elio Coloring Book Set for Kids Boys Ages 4-8 - Bundle with Coloring Pages Activities Games Plus Stickers Crayons More | Elio Activity Book Set
Disney$8.6811 rev
Disney Store Official Elio Figure Set 8 Fully Sculpted Disney Figures Including Elio Olga Lord Grigon & More in Double-Tiered Box with Scenic Backgrounds
Disney Store$28.78844 rev
Funko Pop! & Buddy: Elio with Ooooo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko$11.18107 rev
Mattel Disney and Pixar Elio Action Figure Storyteller 3 Pack Elio Ambassador Grigon and Glordon Characters Posable Movie Toys at 4-in Scale
Mattel$16.89125 rev
Trending
90-day click momentumMattel Disney and Pixar Elio Movie Blind Pack 2 Mini-Size Figures with Play Goo in Resealable Spaceship Container
Mattel$7.443.6★
Jay Franco Plush Throw Blanket 46 x 60 Inch Cartoon Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Elio
Jay Franco$23.804.7★
Funko Pop! & Buddy: Elio with Ooooo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko$11.184.8★
Disney Elio Coloring Book Set for Kids Boys Ages 4-8 - Bundle with Coloring Pages Activities Games Plus Stickers Crayons More | Elio Activity Book Set
Disney$8.685.0★
Mattel Disney and Pixar Elio Action Figure Storyteller 3 Pack Elio Ambassador Grigon and Glordon Characters Posable Movie Toys at 4-in Scale
Mattel$16.894.6★
What buyers say about elio toys
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality and very cute design”
“he has so much fun playing with this”
“great gift and the value was awesome”
“durable figures”
What buyers complain about
“Too small”
“my kids are a little rough”
Top return reasons
Common questions
- Is elio toys profitable to sell on Amazon United States?
- The niche generates $21K/yr across 6 tracked products. 90-day search growth is -53.7%. Flapen's verdict: Skip it (24/100).
- How competitive is the elio toys niche?
- 5 brands and 55 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elio toys?
- Top complaints mined from reviews: Size-Overall, Hard Feel. The return rate is 2.2%.
- What does it cost to enter the elio toys niche?
- Listings span $7.44–$28.78; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.