electric toothbrush travel case
Worth a lookShows no brand lock-in (top 5 brands take 62% of clicks), but prices mostly outside the sweet spot ($6.00–$19.22) keeps it on the watch list.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,027.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Okay$196K$196K/yr · 350K searches
Price range
Okay$6.00–$19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, electric toothbrush travel case is a $196K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
electric toothbrush travel case market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $165K–$220K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 3.9%
- Avg brand age
- 36 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
24
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
43%
Top 20: 85%
Open market
33%
- ProCase16%
- TUNYINSH15%
- TYSORETY14%
- Nincha10%
- SQERO8%
- Oralphi5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top electric toothbrush travel case search terms
- electric toothbrush travel case67K/yr
- electric toothbrush case42K/yr
- oral b travel case32K/yr
- sonicare travel case22K/yr
- oral b electric toothbrush travel case20K/yr
- oral b io travel case15K/yr
- philips sonicare travel case15K/yr
- oral b pro 1000 travel case12K/yr
- oral b toothbrush case17K/yr
- oral b electric toothbrush case18K/yr
Top electric toothbrush travel case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TYSORETY Toothbrush Travel Case for Oral B/Oral-B Pro 1000 1500 5000 7000 & Philips Sonicare 4100 1100 5300 5100 6100/iO Electric Toothbrush Hard Protective Storage Bag (Black)
TYSORETY$8.894.6★717 rev
ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black
ProCase$7.934.5★129 rev
Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/ Phlips Sonicare 4100 5100 1100 6100 5300 Electric Toothbrush Portable Hard Protective Storage Bag (Black)
TUNYINSH$8.944.7★1,017 rev
SQERO Electric Toothbrush Case for Oral-B Pro/iO/Philips Sonicare Waterproof Traveling Toothbrush Storage Bag with Mesh Pocket Covers Protection (Pink)
SQERO$10.064.6★197 rev
Nincha Portable Replacement Plastic Electric Toothbrush Travel Case for Oral-B Pro Series (Transparent)
Nincha$6.024.4★3,752 rev
Newest
by launch date
NECANCE Silicone Electric Toothbrush Travel Case - Compatible with Oral-B Philips Sonicare Burst Suri Aquasonic - Portable Storage Organizer Bag-Midnight Green
NECANCE$15.0531 rev
NECANCE Electric Toothbrush Travel Cover - Waterproof Silicone Fits Oral-B Philips Sonicare suri burst Aquasonic | Portable Storage Organizer Bag -Pink
NECANCE$15.2431 rev
ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black
ProCase$7.93129 rev
ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Beige
ProCase$8.43129 rev
SIEANE Long Ventilated Electric Toothbrush Travel Case Portable Holder Fits Most Standard Straight Electric Toothbrushes (Pink)
SIEANE$18.7378 rev
Trending
90-day click momentumProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black
ProCase$7.934.5★
NECANCE Electric Toothbrush Travel Cover - Waterproof Silicone Fits Oral-B Philips Sonicare suri burst Aquasonic | Portable Storage Organizer Bag -Pink
NECANCE$15.244.6★
NECANCE Silicone Electric Toothbrush Travel Case - Compatible with Oral-B Philips Sonicare Burst Suri Aquasonic - Portable Storage Organizer Bag-Midnight Green
NECANCE$15.054.6★
ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Beige
ProCase$8.434.5★
SIEANE Long Ventilated Electric Toothbrush Travel Case Portable Holder Fits Most Standard Straight Electric Toothbrushes (Pink)
SIEANE$18.733.9★
What buyers say about electric toothbrush travel case
What buyers praise and complain about, mined from review topics.What buyers love
“Fit good”
“Good Quality”
“As advertised”
“Love the different colors”
“Great value”
“being able to charge makes it even better”
“The case is also easy to clean”
“Easy To Use”
“caps work great”
“Space saver”
What buyers complain about
“Too small”
“break fairly easily”
“It smells like cigarette smoke”
“The one I had did not hold the charger”
“Overall not impressed with quality of case”
“bulky and heavy”
“It is a little overpriced”
“They're not super strong”
“Knocked a star out because it does not fit the sonicare 6000's series. which are pictured on the compatibility list”
“Builds up bacteria over time but is still a good case if only that didnt happen”
Top return reasons
Common questions
- Is electric toothbrush travel case profitable to sell on Amazon United States?
- The niche generates $196K/yr across 34 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the electric toothbrush travel case niche?
- 21 brands and 24 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in electric toothbrush travel case?
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 2.2%.
- When does demand for electric toothbrush travel case peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the electric toothbrush travel case niche?
- Listings span $6.00–$19.22; the average listing price is $10.98 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.