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Electric Toothbrush Round Head

Maybe

Products sell for $34.70 on average, inside the sweet spot. But the average product has 12,184 reviews to catch up to, so Electric Toothbrush Round Head is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$241K/yr189K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
43%top-5 click share · 12 brands · 96 sellers

Flapen Score

Electric Toothbrush Round Head against its category

The dotted line is the Health & Household average. Past it, Electric Toothbrush Round Head is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Toothbrush Round Head market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Toothbrush Round Head 189K times last year and spent an estimated $241K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
3.7%
Market size, estimated
$241Ka year
Peak month
December1.9× the quietest month
Top search term
electric toothbrush round head36K searches a year

02 · Price

A sale here is worth $34.70.

Listings sell for $34.70 on average, from $10.92 to $96.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $34.70 that is $3K to $9K a year per listing.

Average price
$34.70inside the $15 to $100 sweet spot
Price range
$10.92–$96.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #25 within Toothbrushes & Accessories. It carries 12,184 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#25in Toothbrushes & Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
12,184per listing
Listings tracked
31

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Electric Toothbrush Round Head products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$39K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

96

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 88%

Open market

8%

  • Oral-B41%
  • TEETHEORY23%
  • MCUDKIK12%
  • Bitvae11%
  • Aneebart3%
  • Aquasonic3%
  • Open — no brand owns it (6 brands, 8%)

Demand

Electric Toothbrush Round Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Electric Toothbrush Round Head search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric toothbrush round head36K/yr
  • oscillating toothbrush27K/yr
  • round head electric toothbrush24K/yr
  • round electric toothbrush38K/yr
  • electric toothbrush rotating head15K/yr
  • rotating electric toothbrush for adults8K/yr
  • electric rotating toothbrush19K/yr
  • electric toothbrush circle head9K/yr
  • electric toothbrush round6K/yr
  • round toothbrush electric5K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Toothbrush Round Head

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
22%of negative reviews mention “Charging”
2.0%of orders come back
“Will not recharge”
A buyer, on “Charging”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Electric Toothbrush Round Head questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data